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HMCL Colombia por Mind Map: HMCL Colombia

1. Value promise Technology and safety at the best price.

2. goals

2.1. Finance "increase gross sales 43% motorcycles and 54% spare parts"

2.2. Marketing " increase brand recognition achieving a top of mind 10% by 2025"

2.3. Proceses Efficiency "Improve Spare Parts Service level"

2.4. Strategic Capital "Atract, Retain and Develop Talent"

2.5. Sustainability "Contribute to enviromental, social and economic development in corporate goals"

2.6. Innovation "Define a diferencial strategy"

3. Wshat motivates us

3.1. Sustainability -Building A Shared Future -Make Way For The New Era Of Mobility

3.2. Innovating -Scaling Global Heights Through R&D -Global Footprint

3.3. Hero we care - Preserving biodiversity - Making safer roads. - Building an equitable world.

4. Mission

4.1. 1. Create Value for our customers by manufacturing affordable new age mobility solutions. Thus empowering them to move ahead in their lives riding the wave of development and innovation.

4.2. 2. Collaborate With co-workers and partners by drawing energy and inspiration to excel at everything, directed towards building a better world.

4.3. 3. Inspire A whole new generation of social and environment heroes by developing a worry free ecosystem conductive to sustainable mobility. Thus, paving the way to a greener, safer and equitable future.

5. Vision "Be the future of mobility"

6. Values

6.1. Passion we have the "Josh" we are driven to deliver for best every day, loving what we do, be bold and have fun.

6.2. Respect Be confident, but humble. Appreciate and acknowledge everyone. Celebrate diversity.

6.3. Courage we are risk-takers, pioneery, unafraid to question the status-quo

6.4. Being Responsible Be caring and accountable to your team, your organization, society and environment

6.5. Integrity Our behavider is ethical and we do the rigth thing even when no are watching.