Harper College CE Technology Instructor
Principal Instructor - Octāvity
Microsoft Certified Trainer - 10 years
What do we have to accomplish by the end of the day?
What is Social Media and the Social Web Landscape?
What is my current Social and Internet Presence?
What are the Social Media Tasks?
What are Goals?
What Social Tools and Websites should I use?
How do I measure my success?
Target Markets, Can Look for Influencers, Twitter, Facebook, Youtube Accounts, Can Look for EndUsers, Potential Prospects, Current Customers
Competitors, Who's complaining about our competitors?, How can we fix their issues?
Listening Tools, Google Alerts, TweetBeep, Radian6, Micro Communities
Types of Status Updates or Tweets, Classic: I'm Doing this now, Opinion: I think this now., Done: I just did this., Entertainment: Ha. That was funny., Question: How to do?, Picture, Video, News, Special Offers, Repetition of Core Branding Message, Team Communication, Help Desk or Customer Service, Interact with Fans or Evangelists, Big Focus Groups
Write Blog Articles
Comment on other 3 to 5 Blogs a day.
Update Twitter Status 5 to 8 times a day.
Update Facebook Status
Post pictures to Flickr
Participate in Forums
Search for people
Involve the community to participate in room dividing discussions.
Provide Value, Shorter Term Promotions for those who follow us., Shorter Term Promotions for people who link to us.
Brainstorm more Ideas
Visible Buzz, How many Link to you, Number of Comments, Number of Downloads
Social Widgets, Twitter
Famous People Pictures
Awards, Links, Mentions
Wordpress, Self-hosted, wordpress.com
Friend vs. Fan, http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/
Personal Vs. Business
Group vs. Page, http://mashable.com/2009/05/27/facebook-page-vs-group/
Security, http://mashable.com/2009/04/28/facebook-privacy-settings/, http://www.makeuseof.com/tag/the-complete-guide-to-facebook-privacy/
Who to Friend?, Example Policy
Advanced Customization, FBML, Facebook Notes, Blog RSS Reader, Twitter Integration, From Twitter, To Twitter, It Depends, Flash Player, others
Twitter Background Design
Twitter Guides, http://business.twitter.com/twitter101/, http://mashable.com/guidebook/twitter/
Beware of Spammers
Twitter Web Uses, http://trackdailygoals.com/, http://tracklifetweets.com/, http://tweetwhatyoueat.com/, http://www.rasmussen.edu/articles/creative-uses-of-twitter.asp
Twitter Applications, TweetDeck, HootSuite, Cotweet, Seismeic, iphone, tweetie, tweetdeck, Twitterific, Wefollow, Twellow
Youtube, You Tube Channel, http://mashable.com/2009/08/02/customize-youtube-channel/, http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/, Comments, Will it Blend
Flickr, Tagging, Groups, Technically not Business Acceptable, Creative Commons
Others:, http://www.instapaper.com/u, http://pinboard.in/
Augmented Reality, Yelp Reviews
on and on and on
Possible metrics, RSS subscriptions, Referring Sites, Search Engine Placement, Search Term / Keywords, Page Views, Bounce Rate, Returning Visitors, Pages per Visit, Retweets, Conversation Index, Engagement, most difficult to measure
Engagement Analytics, ClickTale.com, http://www.4qsurvey.com/en/, http://www.crowdscience.com/
OffSite, Quantcast, compete, Alexa, Google Trends
New Leads | Sales
Reduce Negative Comments
Engagement., Total Number of Comments, Total Number of Conversations
Programs Implemented Cost
Software Tools cost
Long Term Time Horizons!, Very Rare over night success.
Avoid fungible content.
http://www.problogger.net/archives/2009/09/24/confessions-of-a-blogger-slide-deck/, Demonstrate Authority, Build Trust, Be Useful, Build Community, Be Personal, Tell Stories, Be Unique, Be Relational, Leverage What You Have, Craft Content, Ask Questions, Be Playful, Be Transparent, Doesn't mean give away the secrets, Be Accessible, Be Passionate, Promote... but not too much, Viral Promotion, Social Proof, Use Familiar Mediums, Email, Voice, Mailings, Be Prolific, Persist