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Social Networking: Market and Build your Business - Scott Stawarz © 2009 - Octāvity by Mind Map: Social Networking: 
Market and Build your Business
-
Scott Stawarz 
© 2009 - Octāvity
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Social Networking: Market and Build your Business - Scott Stawarz © 2009 - Octāvity

Introduction

Who am I?

Scott Stawarz

Harper College CE Technology Instructor

Principal Instructor - Octāvity

Microsoft Certified Trainer - 10 years

Today's Plan

What do we have to accomplish by the end of the day?

What is Social Media and the Social Web Landscape?

What is my current Social and Internet Presence?

What are the Social Media Tasks?

What are Goals?

What Social Tools and Websites should I use?

How do I measure my success?

Social Media

Video

What is it to be Social

communication

people

interaction

engagement

Conversation

Internet Marketing Channels

http://www.seomoz.org/blog/a-checklist-to-choose-which-internet-marketing-channel-is-right-for-your-business

Social Tasks

Listen

Target Markets, Can Look for Influencers, Twitter, Facebook, Youtube Accounts, Can Look for EndUsers, Potential Prospects, Current Customers

Competitors, Who's complaining about our competitors?, How can we fix their issues?

Listening Tools, Google Alerts, TweetBeep, Radian6, Micro Communities

What are my Goals?

Identify "talkers", influencers, endusers

Build Relationships

Participate

Types of Status Updates or Tweets, Classic: I'm Doing this now, Opinion: I think this now., Done: I just did this., Entertainment: Ha. That was funny., Question: How to do?, Picture, Video, News, Special Offers, Repetition of Core Branding Message, Team Communication, Help Desk or Customer Service, Interact with Fans or Evangelists, Big Focus Groups

Write Blog Articles

Comment on other 3 to 5 Blogs a day.

Update Twitter Status 5 to 8 times a day.

Update Facebook Status

Post Videos

Post pictures to Flickr

Participate in Forums

Search for people

Involve the community to participate in room dividing discussions.

Provide Value, Shorter Term Promotions for those who follow us., Shorter Term Promotions for people who link to us.

Brainstorm more Ideas

Hub and Spoke Philosophy

Presence

Where are we?

Where is our competition?

How?

See Analytics

Goals

Drive to Site to Sell

Drive to Mall to Sell

Drive to Affiliate LInks

Drive to Registrations

Build Social Proof

Visible Buzz, How many Link to you, Number of Comments, Number of Downloads

Site Ranking

Social Widgets, Twitter

Famous People Pictures

Awards, Links, Mentions

Expert Recommendations

Testimonials

Social Sites

Blog

Wordpress, Self-hosted, wordpress.com

Typepad

https://www.blogger.com/

http://www.movabletype.com/

Facebook

Friend vs. Fan, http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

Personal Vs. Business

Group vs. Page, http://mashable.com/2009/05/27/facebook-page-vs-group/

Security, http://mashable.com/2009/04/28/facebook-privacy-settings/, http://www.makeuseof.com/tag/the-complete-guide-to-facebook-privacy/

Who to Friend?, Example Policy

Advanced Customization, FBML, Facebook Notes, Blog RSS Reader, Twitter Integration, From Twitter, To Twitter, It Depends, Flash Player, others

Twitter

Twitter Background Design

Twitter Guides, http://business.twitter.com/twitter101/, http://mashable.com/guidebook/twitter/

Beware of Spammers

Twitter Web Uses, http://trackdailygoals.com/, http://tracklifetweets.com/, http://tweetwhatyoueat.com/, http://www.rasmussen.edu/articles/creative-uses-of-twitter.asp

Twitter Applications, TweetDeck, HootSuite, Cotweet, Seismeic, iphone, tweetie, tweetdeck, Twitterific, Wefollow, Twellow

Other LifeStreaming

Tumblr

Posterous

http://profiles.yahoo.com/

Video

Youtube, You Tube Channel, http://mashable.com/2009/08/02/customize-youtube-channel/, http://webworkerdaily.com/2009/07/28/34-ways-to-use-youtube-for-business/, Comments, Will it Blend

Photos

Flickr, Tagging, Groups, Technically not Business Acceptable, Creative Commons

Podcasting / Audio

http://www.blogtalkradio.com/

Resume / Networking

http://www.brazencareerist.com/

http://www.linkedin.com/

delicious

Social Bookmarking

Others:, http://www.instapaper.com/u, http://pinboard.in/

Aggregation

Digg

Reddit

stumbleupon

Niche, FoodBuzz

Hyper Location

Yelp Reviews

Google Locations

Angie's List

NEW Upcoming Social

Geolocation, http://foursquare.com/

Augmented Reality, Yelp Reviews

Traditional Methods

http://answers.yahoo.com/

http://stackoverflow.com/

Google Groups

GetSatisfaction

Newsgroups

Forums

Other

myspace

last.fm

pandora

plaxo

on and on and on

ROI

What are the criteria that is important to your business leaders?

Measure where are we now and measure any other benchmark data.

Possible metrics, RSS subscriptions, Referring Sites, Search Engine Placement, Search Term / Keywords, Page Views, Bounce Rate, Returning Visitors, Pages per Visit, Retweets, Conversation Index, Engagement, most difficult to measure

Web Analytics

Engagement Analytics, ClickTale.com, http://www.4qsurvey.com/en/, http://www.crowdscience.com/

OffSite, Quantcast, compete, Alexa, Google Trends

Define our Goals.

New Leads | Sales

Reduce Negative Comments

Increase Visitors.

Conversion Ratio?

New Registrations

Engagement., Total Number of Comments, Total Number of Conversations

Inbound Links

Think What are the baby steps to achieve said goals?

Determine the cost of participation.

Objectives

Action costs

Programs Implemented Cost

Software Tools cost

Measurement costs

Some of it is: Build it and they will come.

http://mashable.com/2009/10/27/social-media-roi/

Strategy

Build Following

Follow people you already know

Tweet your blog

Add your Social Networks to your Traditional materials

Business cards

letterhead

websites

Commercials

Advertising

Pay for your Followers

Contests

Special offers

Participate in other requests

Case Studies

http://www.penn-olson.com/2009/09/07/3-successful-small-businesses-on-social-media/

http://www.scribd.com/doc/16316521/300-Case-Studies-of-Social-Media-Marketing

Best Practices

Slow and Steady, don't expect immediate results.

Long Term Time Horizons!, Very Rare over night success.

Always Provide Value to our Audience

Be Consistent and Stick to a Content Creation Schedule, 
"same bat time, same bat channel"

Always be creating meaningful lasting content

Avoid fungible content.

Be mindful of our goals.

Be Yourself

Tell the Truth / Transparent to some disagree

Leave the market speak to your traditional Marketing

Social Task Suggestions

http://www.problogger.net/archives/2009/09/24/confessions-of-a-blogger-slide-deck/, Demonstrate Authority, Build Trust, Be Useful, Build Community, Be Personal, Tell Stories, Be Unique, Be Relational, Leverage What You Have, Craft Content, Ask Questions, Be Playful, Be Transparent, Doesn't mean give away the secrets, Be Accessible, Be Passionate, Promote... but not too much, Viral Promotion, Social Proof, Use Familiar Mediums, Email, Voice, Mailings, Be Prolific, Persist