Bonjour Christine! Listened to anything good lately? Like Benny Bennasi? C, Rue Gerbert
The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.
aims to examine the impact of the Internet on both markets (consumers) and organisations.
All the more reason for companies today to stop trying to ignore the benefits of the Internet, despite its shortcomings. -Finella
Theses 1 – 6: Markets are Conversations
Thesis 7: Hyperlinks Subvert Hierarchy
Theses 8-13: Connection between the new markets and companies
Theses 14 – 25: Organisations entering the marketplace
Theses 26 - 40: Marketing & Organisational Response
Theses 41 - 52: Intranets and the impact to organisation control and structure
Theses 53 - 71: Connecting the Internet marketplace with corporate Intranets
Theses 72 - 95: New Market Expectations