CLUETRAIN MANIFESTO

by christine tibi

1. theses organised and put forward as a manifesto

2. Find out more? http://en.wikipedia.org/wiki/Cluetrain_Manifesto

3. The term "cluetrain" stems from this quote: "The clue train stopped there four times a day for ten years and they never took delivery."

4. :)

4.1. The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.

4.2. aims to examine the impact of the Internet on both markets (consumers) and organisations.

5. As a direct result, markets are getting smarter—and getting smarter faster than most companies.

6. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

7. 95 theses

7.1. Theses 1 – 6: Markets are Conversations

7.2. Thesis 7: Hyperlinks Subvert Hierarchy

7.3. Theses 8-13: Connection between the new markets and companies

7.4. Theses 14 – 25: Organisations entering the marketplace

7.5. Theses 26 - 40: Marketing & Organisational Response

7.6. Theses 41 - 52: Intranets and the impact to organisation control and structure

7.7. Theses 53 - 71: Connecting the Internet marketplace with corporate Intranets

7.8. Theses 72 - 95: New Market Expectations

8. ...the end of business as usual.. -pin

9. The technology to facilitate communication

9.1. Email

9.2. News groups

9.3. Mailing lists

9.4. Chat

9.5. Web pages

10. The Cluetrain Manifesto is ranked #6 on Business Week's list of top books of 2000 - carol