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CLUETRAIN MANIFESTO by Mind Map: CLUETRAIN MANIFESTO
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CLUETRAIN MANIFESTO

Bonjour Christine! Listened to anything good lately? Like Benny Bennasi? C, Rue Gerbert

Find out more? http://en.wikipedia.org/wiki/Cluetrain_Manifesto

The term "cluetrain" stems from this quote: "The clue train stopped there four times a day for ten years and they never took delivery."

:)

The manifesto was written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.

aims to examine the impact of the Internet on both markets (consumers) and organisations.

As a direct result, markets are getting smarter—and getting smarter faster than most companies.

All the more reason for companies today to stop trying to ignore the benefits of the Internet, despite its shortcomings. -Finella

theses organised and put forward as a manifesto

Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed.

95 theses

Theses 1 – 6: Markets are Conversations

Thesis 7: Hyperlinks Subvert Hierarchy

Theses 8-13: Connection between the new markets and companies

Theses 14 – 25: Organisations entering the marketplace

Theses 26 - 40: Marketing & Organisational Response

Theses 41 - 52: Intranets and the impact to organisation control and structure

Theses 53 - 71: Connecting the Internet marketplace with corporate Intranets

Theses 72 - 95: New Market Expectations

...the end of business as usual.. -pin

The technology to facilitate communication

Email

News groups

Mailing lists

Chat

Web pages

The Cluetrain Manifesto is ranked #6 on Business Week's list of top books of 2000 - carol