1. Google Ads
1.1. Investment R$ 4.000/per month
1.1.1. Youtube
1.1.1.1. Reach
1.1.1.1.1. Reach a big number of people in Brazil to connect the app.
1.1.1.2. Sales
1.1.1.2.1. Encourage the public to subscribe to the app
1.1.1.3. Remarketing
1.1.1.3.1. Re-impact people who saw the ad but did not subscribe
1.1.2. APP Campaign
1.1.2.1. Downloads
1.1.2.1.1. Boost the number of app downloads
1.1.3. Search Campaign
1.1.3.1. Remarketing
1.1.3.1.1. Re-impact people who searched, accessed the site, but did not subscribe
1.1.3.2. Institutional
1.1.3.2.1. fike fit app fike fit
1.1.3.3. General Terms
1.1.3.3.1. fitness app gym app personal trainer app online personal trainer online nutritionist
2. Meta Ads
2.1. Investment R$ 2.000/per month
2.1.1. Content Distribution - 40% of the investment amount
2.1.1.1. Instagram profile visits
2.1.1.1.1. All videos that are on Google Drive
2.1.1.2. public of interest
2.1.1.2.1. Exercise
2.1.1.2.2. Fitness
2.1.2. Sales
2.1.2.1. public of interest
2.1.2.1.1. Exercise
2.1.2.1.2. Fitness
2.1.2.2. Accessed the application
2.1.2.3. Visited the instagram profile
2.1.2.4. Followers