1. Platform Selection
1.1. facebook
1.1.1. For reaching parents and students, leveraging India’s largest social platform.
1.1.1.1. Posting Frequency
1.1.1.1.1. Facebook & Instagram: 3-5 posts per week, with daily Stories.
1.2. instagram
1.2.1. For visually appealing, quick-content formats (Stories, Reels) targeting students.
1.2.1.1. Engagement Strategy
1.2.1.1.1. Interactive Content
1.2.1.1.2. User-Generated Content
1.2.1.1.3. Live Sessions
1.3. Yotube
1.3.1. For educational videos, exam tips, and in-depth study material, as it’s popular among students.
2. Advertising Strategy
2.1. Awareness Campaigns
2.1.1. For brand recognition and visibility across India.
2.2. Consideration Campaigns
2.2.1. Use traffic and engagement objectives to drive visits to the website or to generate leads.
2.3. Conversion Campaigns
2.3.1. Retarget engaged users to drive purchases on the website.
3. Content Plan
3.1. Educational Posts
3.1.1. Tips for scoring high in exams, time management, subject-specific insights.
3.2. Product Showcase
3.2.1. Highlights of guidebook features, sample pages, unique selling points.
3.3. Success Stories
3.3.1. Testimonials from students who used the guidebooks.
3.4. Study Challenges
3.4.1. Weekly quizzes or study challenges with rewards to engage students.
3.5. Seasonal Posts
3.5.1. Content aligned with exam seasons, e.g., “Countdown to CBSE Boards” or “Exam Prep 101.”