1. COMPETITION
1.1. What are the learnings from the following research? What are the top 5 must-implement items?
1.1.1. What can't they do?
1.1.2. How do they do? For how much?
1.1.3. What do they do bad?
1.1.4. What do they do great?
1.1.5. Who are they?
2. ADJUSTING
2.1. Define Core Services and Their Unique Value
2.1.1. Outline services offered, the problems they solve, and target customers.
2.1.2. Create showcase materials to demonstrate benefits to prospective clients.
2.2. Create Distinctive Service Pages & Optimize for SEO
2.2.1. Build specific web pages for each service with relevant, optimized content.
2.2.2. Identify and incorporate keywords based on demand, relevance, and competition (e.g., "Future of AR in Retail").
3. IMPROVEMENT & FEEDBACK
3.1. Create a 3-Month Content Strategy
3.1.1. Develop a content calendar including blog posts, case studies, video showcases, and client testimonials.
3.1.2. Plan content to match client awareness stages, focusing on educating, engaging, and retaining clients.
3.1.3. Must be at least 1 article a week
3.2. Demonstrations & Interactive Content
3.2.1. Understand the customer mind. Use tools like PostHog to analyze user interactions, traffic sources, most-clicked content, spent time.
3.2.2. Host online/offline demos or webinars where clients can visualize service applications.
3.2.3. Make the website interactive and user-friendly with multilingual options for global reach.
4. EXPANSION
4.1. **Determine success metrics:** consider tracking phone call volume, website clicks, or demo requests.
4.2. ACTION PLAN
4.2.1. What are we doing first in the next 1 month?
4.2.2. What are we doing in 3 months?
4.2.3. Where do we want to be in 6 months?
5. CLIENT ACTIVATION
5.1. RETENTION
5.1.1. Set up the periodic updates to existing clients, such as industry news, to remind them of your value.
5.1.2. Encourage clients to provide Google reviews; use these testimonials on the website and in marketing.
5.1.3. Implement post-delivery success tracking to follow up with clients.
5.1.4. Periodically remind clients of the benefits they may gain from our services.
5.1.5. Offer industry briefings tailored to client sectors to keep them informed and engaged.
5.1.6. Reach out to existing clients with updates, offers, and feedback requests.
5.2. AWARENESS
5.2.1. **Unaware:** Educate them about common industry problems and share your vision.
5.2.2. **Problem Aware:** Highlight solution types, benefits, and life without them using data and case studies.
5.2.3. **Solution Aware:** Showcase how our company (Intergalactic) stands out among competitors.
5.2.4. **Brand Aware:** Share pricing, deals, and engage them with industry updates. Use retargeting ads to stay top of mind.
5.3. ENGAGEMENT
5.3.1. Offer free assessments or tools (e.g., “Website Performance Score Analysis”) to encourage interaction.
5.3.2. Conduct surveys to understand clients’ business challenges and achievements.
5.3.3. Consistently communicate the right messaging for right awareness and industry across all channels (website, LinkedIn, email, etc.).
6. PARTNERSHIPS
6.1. Set numeric targets! Set a deadline!
6.1.1. Identify top trade shows, networking events, and partnerships that align with our services.
6.1.2. Establish relationships with complementary service providers to create a broader industry presence.
6.1.3. Ensure executives actively engage both online (LinkedIn, Twitter) and offline (events, conferences).
7. THE MARKET
7.1. Do we truly know where the market is going? Or which market we are in? Are we in-line with the fastest growing trends? Can we answer we will grow X% by next year comfortably?
7.1.1. Direction, studies, researches, trends
7.1.2. Barrier of entry
7.1.3. Size, location, acessibility