Big ideas in organisations

1. Maketing Mix

1.1. Product

1.1.1. New product development

1.1.2. Product planning

1.2. Place

1.2.1. Distribution channels

1.3. Promotion

1.3.1. Promotion mix

1.3.2. Communication process

1.3.3. Advertisement channels

1.4. Pricing

1.4.1. Factors that affect pricing decisions

1.4.2. pricing in business markets

1.4.3. ethical considerations

1.5. People

1.5.1. Employer influence on physical good

2. Operations Management

2.1. What is operations management?

2.2. What do operations managers do?

2.3. The importance of operations managers?

3. Operations strategy

3.1. What is operations strategy?

3.2. Operations strategy market influence model

3.3. performance objectives

3.4. linking Ops strategy and Performance Objectives

3.5. performance trade-offs

3.6. Focused operations

4. Product and service design

4.1. Importance of new product development

4.2. design as a process

4.3. Design thinking

4.4. quality function deployment

5. Raising Finance

5.1. Finance through retainsed earnings and working capital

5.2. Debt factoring

5.3. bank overdraft and facility finance

5.4. lease or equity finance

5.5. venture capital and private equity

6. External Business Environment

6.1. Globalisation and the changing business environment

6.2. Dimensions of the external business environment

7. Outsourcing

7.1. Onshore

7.2. Offshore

7.3. Growth in outsourcing

8. Market Concept

8.1. What is marketing?

8.2. Marketing function

8.3. Marketing process

8.4. vision and values

8.5. organisation opportunities and resources

9. Marketing Research

9.1. Roles of market research

9.2. Process of market research

9.3. Market research in small businesses

9.4. ethics and market research

10. Marketing Environment

10.1. Microenvironment

10.2. Macroenvironment

10.3. competitive advantage

10.4. Strategic objectives

10.5. strategic Focus

11. Focusing an Offering

11.1. Markets

11.2. Segmentation

11.3. Targeting

11.4. Positioning

12. Labour shortages and immigration policy

12.1. Are migrant workers needed?

12.2. Skills shortages?

12.3. Prefered migrant workers?

12.4. Alternative to immigration