Sales funnel optimization

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Sales funnel optimization by Mind Map: Sales funnel optimization

1. Email marketing

1.1. AR messages

1.2. Enewsletters

1.3. Brocadcast messages

2. List Building

2.1. Ethical bribe

2.2. Focus on first 5 messages

2.3. 90% content/ 10% sales

2.4. Segment lists

3. Free Traffic

3.1. Target: Site pages / blog posts

3.2. Offline

3.3. Online

3.3.1. Social media

4. Paid Traffic

4.1. Target: Landing Pages

4.2. Offline

4.3. Online

4.3.1. Social media ads

5. Landing pages

5.1. Most wanted outcome

5.1.1. Capture Opt-in

5.1.2. Have them call you

5.1.3. Buy something immediately

5.1.4. Drive them to a webinar

5.1.5. Drive them to another page

5.1.6. Drive them to affiliate offer

5.1.7. Have them come to your location

5.1.8. Have them take the next step

6. Blog posts

6.1. Goals

6.1.1. Have them know, like and trust you

6.1.2. Move them along sales funnel

6.1.3. Optin

6.1.4. Call office

6.1.5. Watch a video

6.1.6. Move them along the funnel

7. Lead nurturing

7.1. Move them along the funnuel

8. Receive phone calls

8.1. Scripts

8.1.1. New customer

8.1.2. Existing customer

8.1.3. Other calls

9. Receive emails

9.1. Processing emails received

9.2. Getting them to the right people

9.3. Creating best responses

10. Customer support

10.1. Manage every touch with client

10.2. Give CS folks incentives

10.3. Amazon looks for CS fanatics

11. Show how to optimize

11.1. Document sales funnel

11.2. Traffic

11.2.1. PPC

11.2.2. SEO

11.2.3. Direct mail

11.3. Landing pages

11.3.1. Copy

11.3.2. Opt-ins

11.3.3. Calls to action

11.3.4. Videos

11.4. Nurturing

11.4.1. Emails

11.4.2. Webinars

11.5. Phone calls

11.5.1. Phone script

11.5.2. Appointment

11.6. Proposals

11.7. Closing

11.8. Stick

11.9. Backend

11.10. Referrals

11.11. Other

11.11.1. Enewsletters

11.11.2. Meta descriptions

11.11.3. Magazine ads

11.11.4. Webinars

11.11.5. Audios

11.11.6. Cold calling

12. Testimonials

12.1. Request them periodically

12.2. Request per product sold

12.3. Can disguise in form of survey

13. Overall Plan

13.1. Ideal client

13.2. Long term goals

13.3. Hook

13.4. Offer

13.5. Product / service line plan

13.6. Value of customer

13.6.1. Initial purchase

13.6.2. 1st year value

13.6.3. Live time value

13.6.4. Value = Profits

13.6.5. Fixed versus variable costs

14. Ecommerce / purchase

14.1. Make it frictionless

14.2. Audio or video on order page

14.3. Order summary listing benefits

14.4. Tokens??? like SSL certificate

14.5. Guarantees

14.6. Irresistible offers

14.7. Complete risk reversal

15. Stick campaign

15.1. Start with first email after purchase

15.2. Carry it through at least through refund period

15.3. Get them to consume/ enjoy benefits of product /service

15.4. Testimonials

15.5. Case studies

16. Retention

16.1. Pre-scheduled bonuses over time

16.2. Unexpected bonuses

16.3. Regular communications - Dream 100 style

17. Backend

17.1. Your products

17.2. Affiliate products

17.3. Licensed products

17.4. Bulk purchased products

17.5. Dropshipped from wholesaler products

18. Referrals

18.1. Ask for them

18.2. Give them incentives

18.3. Give them a "deal" they can offer those they refer

18.4. Tracking

18.5. More than one program

18.6. Provide info they can pass along to referee

18.6.1. Writesups

18.6.2. White papers

18.6.3. Case studies

18.6.4. Newsletter articles

18.6.5. Blog posts

18.6.6. Infographics

18.6.7. Videos

19. Continual optimization

19.1. Identify biggest targets for improvement

19.2. Optimize whole sales funnel

19.3. Test and tracking

19.4. Online and offline