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The WSCN MindMap by Mind Map: The WSCN MindMap

1. What to do and not do

1.1. Hear Requests

1.1.1. No promises

1.1.2. Want vs. Like

1.1.3. Bringing surprises

1.2. Your Personal Choices

1.2.1. Being Proud

1.2.2. Minl Lessons

1.2.3. Christian/Spiritual Santa

1.2.4. Secular Santa

1.2.5. Children as Helpers

1.3. Santa Knowledge

1.3.1. Movies

1.3.2. Santa Age Google

1.3.3. St. Nicholas History

1.3.4. Reindeer

1.3.4.1. Names

1.3.4.2. Sexes

1.3.5. The History of Santa Claus

1.4. Book Reading

1.5. Story Telling

1.6. Songs

1.7. Asking Questions

1.8. Answering Questions

1.9. Magic

1.10. Large Groups,HOA's,Country Clubs

1.11. Toys Characters, Cartoons

1.12. Read The Room

1.13. Your Back Story

1.13.1. Your Why/purpose

1.13.2. Path Options

1.14. What Not To Do

1.14.1. Times are Changing

1.14.2. Social Media/Recordings

1.14.3. Absolutes

1.15. Sequence of Eventes

1.15.1. Identify Organizers Best Outcome

1.15.2. Special Instructions

1.15.3. Confirm

1.15.4. Grand Entrance

1.15.5. Meet and Greet Photos

1.15.6. Activities

1.15.7. Group Photos

1.15.8. Exit

1.15.9. Parades/Tree/Community lighting

1.15.10. Family parties

1.15.11. Company Parties

1.15.12. Hospitals

1.15.13. Pre-Schools

1.15.14. Mini/ Photography Sessions

1.15.15. Sporting Events

1.15.16. Virtual Visits

2. Appearing as Santa Claus

2.1. Getting Great Photos

2.1.1. Poses

2.1.2. Hands

2.1.3. Scared/Shy Children

2.1.4. Props

2.1.5. Rapport

2.1.6. Off Season

2.2. Job and/or Business

2.2.1. Distinctions

2.2.2. Benefits

2.2.3. Taxes

2.3. Appearing as Santa Claus

2.3.1. Your Health

2.3.1.1. Physical

2.3.1.2. Mental

2.3.1.3. The Red Envelope Project

2.3.2. Your Why

2.3.2.1. Inspire

2.3.2.2. Benevolence

2.3.2.3. Income

2.3.2.4. Keep Busy

2.3.2.5. Learn New Skills

2.3.3. Portray vs. Perform

2.3.3.1. Show vs. Visit

2.3.3.2. Not just what we do but how we do it

2.3.3.3. Grandpa vs. actor

2.3.3.4. Confidence

2.3.4. Portrayal Preference

2.3.4.1. Music

2.3.4.2. High Volume

2.3.4.3. Virtual

2.3.4.4. Volunteer

2.3.4.5. Seniors

2.3.5. Transformative Experience

2.3.5.1. Call to action

2.3.5.1.1. Modify Behavior

2.3.5.1.2. Become a Helper

2.3.6. Keeping cool

2.3.7. Current Culture

2.3.8. Style

2.3.8.1. Elegant

2.3.8.2. Folksy

2.3.8.3. Modern

2.3.8.4. Inspiration

2.3.8.4.1. Father Christmas

2.3.8.4.2. Religious

2.3.8.4.3. Culture

2.3.9. Special Needs

2.3.9.1. Downs Syndrome

2.3.9.2. Autism

2.3.9.3. Adults/children

2.3.9.4. Sign Language

2.3.9.5. Demeanor

2.3.9.6. Virtual/in person

2.3.9.7. Families of

2.3.10. Santa Business

2.3.10.1. Business Type

2.3.10.1.1. Tax

2.3.10.1.2. Liability

2.3.10.1.3. S.P.

2.3.10.1.4. Corp.

2.3.10.1.5. LLC.

2.3.10.2. Business Name

2.3.10.2.1. Trademark

2.3.10.2.2. Social Handle

2.3.10.2.3. Domain

2.3.10.3. Pro Bono

2.3.10.3.1. Not For Profits

2.3.10.3.2. Hospitals

2.3.10.3.3. Seniors

2.3.10.3.4. Community Events

2.3.10.3.5. Sponsors

2.3.10.3.6. Make a Wish

2.3.10.3.7. Santa America

2.3.10.3.8. Free/Reduced Cost

2.3.10.4. Payment Options

2.3.10.4.1. Customer Convienence

2.3.10.4.2. Credit Cards

2.3.10.4.3. Cash/Check

2.3.10.4.4. Pay Pal/Venmo

2.3.10.4.5. ACH/Zelle/Deirect Deposit

2.3.10.5. Rates

2.3.10.5.1. Fee Integrity

2.3.10.5.2. Non-Monetary

2.3.10.5.3. Determining your Rates

2.3.10.5.4. Competitive Consideration

2.3.10.6. Background Checks

2.3.10.7. Insurance

2.3.10.8. Ending Your Santa Business

2.3.10.9. Booking Agreements

2.3.10.10. Photo Agreements

2.3.10.11. Usage Release

2.3.10.12. Marketing Plan/Mission

2.3.10.12.1. Becoming Sought After

2.3.10.13. Business Plan/Mission

2.3.10.14. Accounting

2.3.10.15. Appearance Managment

2.3.10.15.1. Google Calendar

2.3.10.15.2. Other Software

2.3.10.16. Services

2.3.10.16.1. Refferals/Affiliate Deals

2.3.10.16.2. Set/Throne Rentals

2.3.10.16.3. Comp Video Production

2.3.10.16.4. Paid Video Production

2.3.10.16.5. Personal Appearances

2.3.10.16.6. Virtual Appearances

2.3.10.16.7. Brand Ambassador

2.3.10.16.8. Actor

2.3.10.16.9. Social Influencer

2.3.10.16.10. Photographers

2.3.10.16.11. Partnering with Businesses

2.3.10.16.12. Telling a Child the "Truth"

2.4. Types of Appearnces

2.4.1. Virtual Visits

2.4.1.1. For a Company

2.4.1.2. Virtual vs. Real

2.4.1.3. Long vs. Short

2.4.1.4. Self-generated

2.4.2. Retail

2.4.3. Community Event

2.4.3.1. Tree Lighting

2.4.3.2. Parades

2.4.3.3. Press Releases

2.4.4. Company Parties

2.4.4.1. Adults Only

2.4.5. Home visits

2.4.6. HOA's

2.4.7. Photographers

2.4.7.1. Mini Sessions

2.4.7.2. Promotional Shoots

2.4.7.3. Story Centric Sessions

2.4.8. Many others

2.4.9. Christmas Eve/Day

2.4.9.1. "Sneak a Peak"

2.4.10. Out of Season

2.4.10.1. Birthday

2.4.10.2. "Christmas in July

2.4.10.3. Wedding

3. Your Looks

3.1. Wardrobe

3.1.1. Accessories

3.1.1.1. Boots

3.1.1.2. Belt

3.1.1.3. Bells

3.1.1.4. Other

3.1.2. Suit

3.1.2.1. Custom Tailored

3.1.2.2. Off the Rack

3.1.2.3. Traditional

3.1.2.4. Modern

3.1.3. Other Attire

3.1.3.1. Workshop Wares

3.1.3.2. Dress Cloths

3.1.3.3. Summer Santa

3.1.3.4. Baking

3.2. Your Head

3.2.1. Designer Beard

3.2.1.1. Applying

3.2.1.2. Appearing With

3.2.1.3. Initial Prep

3.2.1.4. Selecting a Set

3.2.2. Make-up

3.2.2.1. Yes/No

3.2.2.2. Options

3.2.3. Eye-Brows

3.2.3.1. Prosthetic

3.2.3.2. Natural

3.2.4. Hair

3.2.4.1. Real Beard

3.2.4.1.1. Length

3.2.4.1.2. Groom

3.2.4.1.3. Bleach

3.2.4.1.4. Hair Paint, Wax, Sprays

4. Your Demeanor

4.1. Special Needs

4.2. Nice

4.3. Enthusiastic

4.4. Jolly

4.5. Authentic

4.6. Adaptive Capacity

4.7. Rapport Building

5. Other Opportunites

5.1. Staff

5.2. Equipment

5.3. Increase Lifetime Value of Customers

5.4. Entertainment Industry

5.4.1. Talent Agents

5.4.2. Self-Booking

5.4.3. Union/non-Union

5.4.4. Commercials

5.4.5. Movies/TV

5.4.6. Commercial Photography

5.4.7. Social Media

5.4.7.1. Instagram

5.4.7.2. Facebook

5.4.7.3. Tiktok

5.4.7.4. Other

5.5. Write a Book

5.6. Social Media Influencer

5.7. Brand Ambassador

5.8. Family Photography Studio

5.9. Family Photography Outside

5.10. Licensing Images

5.11. Volunteering Within the Christmas Community

5.12. Producing Videos

6. The WSCN Magazine

7. Mrs, Claus

7.1. Wardrobe

7.2. Activities

7.2.1. Reading

7.2.2. StoryTelling

7.2.3. Baking

7.3. Social Media

7.4. Working with Santa

7.5. Marketing

8. Santa Related Business

8.1. Renting Displays

8.2. Booking Services

8.3. Teaching

9. Onboarding

10. Links To Retail Sites

11. Marketing and Media

11.1. On-Line

11.1.1. Gig-sites

11.1.1.1. Images

11.1.1.2. Response Time

11.1.1.3. Reviews

11.1.1.4. Texts

11.1.2. Social Media

11.1.2.1. Paid

11.1.2.2. Local Groups

11.1.2.3. Communities

11.1.2.4. Potential Problems

11.1.3. Website

11.1.3.1. Mobile Friendly

11.1.3.2. Conversions

11.1.3.2.1. Design

11.1.3.2.2. Social Proof

11.1.3.2.3. Speed

11.1.3.2.4. Desired Action

11.1.3.3. Analytics

11.1.3.4. Targeted Traffic

11.1.3.4.1. Ads

11.1.3.4.2. Pull Components

11.1.3.4.3. SEO

11.1.3.5. Photos/Videos

11.1.3.6. Own your Copyright

11.1.3.7. Website Architeture

11.1.3.7.1. Nesting

11.1.3.7.2. Naming Conventions

11.2. Marketing Strategy

11.2.1. Your USP

11.2.2. Path of Discovery Strategy

11.2.2.1. SEO

11.2.2.2. Other Top Ranked Pages

11.2.2.3. Social Groups

11.2.3. Create Demand

11.2.4. Sought After/Refferals

11.2.5. Segments

11.2.5.1. HOA's

11.2.5.2. Retail CI's

11.2.5.3. Video Messages

11.2.5.4. Families

11.2.5.5. Companies

11.2.5.6. Pre-schools

11.2.5.7. Photographers

11.2.5.8. Video Services

11.2.6. Turning your Features into Benefits

11.2.7. Earned Media

11.2.7.1. Backgrounder

11.2.7.2. Media Skills

11.2.7.3. Relationships

11.3. Off-Line

11.3.1. Santa Meet-Ups

11.3.1.1. FORBS

11.3.1.2. IBRBS

11.3.2. Direct Mail

11.3.2.1. Post Cards

11.3.2.2. Inserts

11.3.3. Networking

11.3.3.1. BNI

11.3.3.2. Chamber of Commerce

11.3.4. Cars

11.3.4.1. Signs

11.3.4.2. License Plates

11.3.4.3. Wraps

11.3.5. Cards

11.3.5.1. Adults

11.3.5.2. Children

11.4. Reviews

11.5. Referrals

11.5.1. Follow-ups

11.6. Quick Response Kit

11.6.1. One Sheet

11.6.2. Head Shots

11.6.3. Bio

11.7. Elevator Pitch

12. Santa Jobs

12.1. Negotiations

12.1.1. Money

12.1.2. Non-monetary

12.1.3. Added Services

12.2. Direct Hire

12.3. Photo Companies

12.4. Placement Services/Agents

12.5. Requirements

12.5.1. Drug Testing

12.5.2. Insurance

12.5.3. Background Check

12.6. Contractor/Employees

12.7. Applying for Jobs

12.7.1. Photos

12.7.2. Resume

12.7.3. Special Skills

12.7.4. Best Pay

12.7.4.1. International

12.7.4.2. High Volume

12.7.4.3. Direct Hire

12.8. Season long

13. Portrayal Skills

13.1. Stage Skills

13.2. Script Learning

13.3. Public Speaking

13.4. Performance

13.4.1. Instrumental

13.4.2. Magic

13.4.3. Show

13.5. Book Reading

13.5.1. Book Selection

13.5.2. Skill Building

13.6. Story Telling

13.6.1. Story Creation/selection

13.7. Basic Singing

13.8. Improv

13.9. Camera Awareness

13.9.1. Lighting

13.9.2. Posing

13.10. Banter

13.11. What not to say or do

13.12. Active Listening

13.13. Rapport Building

13.14. Improvement

13.15. Authenticity

14. Santa Summit

15. Claus Cram

16. Season Debrief

17. Season Kick-Off

18. 9 Core Sessions

19. Special Events

20. Should You Portray Santa

20.1. Heart Nature

20.1.1. Flexible

20.1.2. Optimistic

20.1.3. Do you like people?

20.2. Personality

20.2.1. Wit

20.2.2. Language

20.3. Hygiene

20.3.1. B.O.

20.3.2. Breath

20.3.3. Smoke

20.4. Healthy Enough

21. The Use of AI

21.1. Text/LLM's

21.1.1. Script Writing

21.1.2. Stories

21.2. Image

21.3. Video

21.4. Audio

21.4.1. Music

21.4.2. Voice

21.5. Prompt Writing

21.6. Web Searches and SEO

21.7. Actions

21.7.1. Programming

21.7.2. Analitics

21.7.3. Virtual Assitant

21.7.3.1. Auto Emails

21.7.3.2. Other

22. This Moth