1. What to do and not do
1.1. Hear Requests
1.1.1. No promises
1.1.2. Want vs. Like
1.1.3. Bringing surprises
1.2. Your Personal Choices
1.2.1. Being Proud
1.2.2. Minl Lessons
1.2.3. Christian/Spiritual Santa
1.2.4. Secular Santa
1.2.5. Children as Helpers
1.3. Santa Knowledge
1.3.1. Movies
1.3.2. Santa Age Google
1.3.3. St. Nicholas History
1.3.4. Reindeer
1.3.4.1. Names
1.3.4.2. Sexes
1.3.5. The History of Santa Claus
1.4. Book Reading
1.5. Story Telling
1.6. Songs
1.7. Asking Questions
1.8. Answering Questions
1.9. Magic
1.10. Large Groups,HOA's,Country Clubs
1.11. Toys Characters, Cartoons
1.12. Read The Room
1.13. Your Back Story
1.13.1. Your Why/purpose
1.13.2. Path Options
1.14. What Not To Do
1.14.1. Times are Changing
1.14.2. Social Media/Recordings
1.14.3. Absolutes
1.15. Sequence of Eventes
1.15.1. Identify Organizers Best Outcome
1.15.2. Special Instructions
1.15.3. Confirm
1.15.4. Grand Entrance
1.15.5. Meet and Greet Photos
1.15.6. Activities
1.15.7. Group Photos
1.15.8. Exit
1.15.9. Parades/Tree/Community lighting
1.15.10. Family parties
1.15.11. Company Parties
1.15.12. Hospitals
1.15.13. Pre-Schools
1.15.14. Mini/ Photography Sessions
1.15.15. Sporting Events
1.15.16. Virtual Visits
2. Appearing as Santa Claus
2.1. Getting Great Photos
2.1.1. Poses
2.1.2. Hands
2.1.3. Scared/Shy Children
2.1.4. Props
2.1.5. Rapport
2.1.6. Off Season
2.2. Job and/or Business
2.2.1. Distinctions
2.2.2. Benefits
2.2.3. Taxes
2.3. Appearing as Santa Claus
2.3.1. Your Health
2.3.1.1. Physical
2.3.1.2. Mental
2.3.1.3. The Red Envelope Project
2.3.2. Your Why
2.3.2.1. Inspire
2.3.2.2. Benevolence
2.3.2.3. Income
2.3.2.4. Keep Busy
2.3.2.5. Learn New Skills
2.3.3. Portray vs. Perform
2.3.3.1. Show vs. Visit
2.3.3.2. Not just what we do but how we do it
2.3.3.3. Grandpa vs. actor
2.3.3.4. Confidence
2.3.4. Portrayal Preference
2.3.4.1. Music
2.3.4.2. High Volume
2.3.4.3. Virtual
2.3.4.4. Volunteer
2.3.4.5. Seniors
2.3.5. Transformative Experience
2.3.5.1. Call to action
2.3.5.1.1. Modify Behavior
2.3.5.1.2. Become a Helper
2.3.6. Keeping cool
2.3.7. Current Culture
2.3.8. Style
2.3.8.1. Elegant
2.3.8.2. Folksy
2.3.8.3. Modern
2.3.8.4. Inspiration
2.3.8.4.1. Father Christmas
2.3.8.4.2. Religious
2.3.8.4.3. Culture
2.3.9. Special Needs
2.3.9.1. Downs Syndrome
2.3.9.2. Autism
2.3.9.3. Adults/children
2.3.9.4. Sign Language
2.3.9.5. Demeanor
2.3.9.6. Virtual/in person
2.3.9.7. Families of
2.3.10. Santa Business
2.3.10.1. Business Type
2.3.10.1.1. Tax
2.3.10.1.2. Liability
2.3.10.1.3. S.P.
2.3.10.1.4. Corp.
2.3.10.1.5. LLC.
2.3.10.2. Business Name
2.3.10.2.1. Trademark
2.3.10.2.2. Social Handle
2.3.10.2.3. Domain
2.3.10.3. Pro Bono
2.3.10.3.1. Not For Profits
2.3.10.3.2. Hospitals
2.3.10.3.3. Seniors
2.3.10.3.4. Community Events
2.3.10.3.5. Sponsors
2.3.10.3.6. Make a Wish
2.3.10.3.7. Santa America
2.3.10.3.8. Free/Reduced Cost
2.3.10.4. Payment Options
2.3.10.4.1. Customer Convienence
2.3.10.4.2. Credit Cards
2.3.10.4.3. Cash/Check
2.3.10.4.4. Pay Pal/Venmo
2.3.10.4.5. ACH/Zelle/Deirect Deposit
2.3.10.5. Rates
2.3.10.5.1. Fee Integrity
2.3.10.5.2. Non-Monetary
2.3.10.5.3. Determining your Rates
2.3.10.5.4. Competitive Consideration
2.3.10.6. Background Checks
2.3.10.7. Insurance
2.3.10.8. Ending Your Santa Business
2.3.10.9. Booking Agreements
2.3.10.10. Photo Agreements
2.3.10.11. Usage Release
2.3.10.12. Marketing Plan/Mission
2.3.10.12.1. Becoming Sought After
2.3.10.13. Business Plan/Mission
2.3.10.14. Accounting
2.3.10.15. Appearance Managment
2.3.10.15.1. Google Calendar
2.3.10.15.2. Other Software
2.3.10.16. Services
2.3.10.16.1. Refferals/Affiliate Deals
2.3.10.16.2. Set/Throne Rentals
2.3.10.16.3. Comp Video Production
2.3.10.16.4. Paid Video Production
2.3.10.16.5. Personal Appearances
2.3.10.16.6. Virtual Appearances
2.3.10.16.7. Brand Ambassador
2.3.10.16.8. Actor
2.3.10.16.9. Social Influencer
2.3.10.16.10. Photographers
2.3.10.16.11. Partnering with Businesses
2.3.10.16.12. Telling a Child the "Truth"
2.4. Types of Appearnces
2.4.1. Virtual Visits
2.4.1.1. For a Company
2.4.1.2. Virtual vs. Real
2.4.1.3. Long vs. Short
2.4.1.4. Self-generated
2.4.2. Retail
2.4.3. Community Event
2.4.3.1. Tree Lighting
2.4.3.2. Parades
2.4.3.3. Press Releases
2.4.4. Company Parties
2.4.4.1. Adults Only
2.4.5. Home visits
2.4.6. HOA's
2.4.7. Photographers
2.4.7.1. Mini Sessions
2.4.7.2. Promotional Shoots
2.4.7.3. Story Centric Sessions
2.4.8. Many others
2.4.9. Christmas Eve/Day
2.4.9.1. "Sneak a Peak"
2.4.10. Out of Season
2.4.10.1. Birthday
2.4.10.2. "Christmas in July
2.4.10.3. Wedding
3. Your Looks
3.1. Wardrobe
3.1.1. Accessories
3.1.1.1. Boots
3.1.1.2. Belt
3.1.1.3. Bells
3.1.1.4. Other
3.1.2. Suit
3.1.2.1. Custom Tailored
3.1.2.2. Off the Rack
3.1.2.3. Traditional
3.1.2.4. Modern
3.1.3. Other Attire
3.1.3.1. Workshop Wares
3.1.3.2. Dress Cloths
3.1.3.3. Summer Santa
3.1.3.4. Baking
3.2. Your Head
3.2.1. Designer Beard
3.2.1.1. Applying
3.2.1.2. Appearing With
3.2.1.3. Initial Prep
3.2.1.4. Selecting a Set
3.2.2. Make-up
3.2.2.1. Yes/No
3.2.2.2. Options
3.2.3. Eye-Brows
3.2.3.1. Prosthetic
3.2.3.2. Natural
3.2.4. Hair
3.2.4.1. Real Beard
3.2.4.1.1. Length
3.2.4.1.2. Groom
3.2.4.1.3. Bleach
3.2.4.1.4. Hair Paint, Wax, Sprays
4. Your Demeanor
4.1. Special Needs
4.2. Nice
4.3. Enthusiastic
4.4. Jolly
4.5. Authentic
4.6. Adaptive Capacity
4.7. Rapport Building
5. Other Opportunites
5.1. Staff
5.2. Equipment
5.3. Increase Lifetime Value of Customers
5.4. Entertainment Industry
5.4.1. Talent Agents
5.4.2. Self-Booking
5.4.3. Union/non-Union
5.4.4. Commercials
5.4.5. Movies/TV
5.4.6. Commercial Photography
5.4.7. Social Media
5.4.7.1. Instagram
5.4.7.2. Facebook
5.4.7.3. Tiktok
5.4.7.4. Other
5.5. Write a Book
5.6. Social Media Influencer
5.7. Brand Ambassador
5.8. Family Photography Studio
5.9. Family Photography Outside
5.10. Licensing Images
5.11. Volunteering Within the Christmas Community
5.12. Producing Videos
6. The WSCN Magazine
7. Mrs, Claus
7.1. Wardrobe
7.2. Activities
7.2.1. Reading
7.2.2. StoryTelling
7.2.3. Baking
7.3. Social Media
7.4. Working with Santa
7.5. Marketing
8. Santa Related Business
8.1. Renting Displays
8.2. Booking Services
8.3. Teaching
9. Onboarding
10. Links To Retail Sites
11. Marketing and Media
11.1. On-Line
11.1.1. Gig-sites
11.1.1.1. Images
11.1.1.2. Response Time
11.1.1.3. Reviews
11.1.1.4. Texts
11.1.2. Social Media
11.1.2.1. Paid
11.1.2.2. Local Groups
11.1.2.3. Communities
11.1.2.4. Potential Problems
11.1.3. Website
11.1.3.1. Mobile Friendly
11.1.3.2. Conversions
11.1.3.2.1. Design
11.1.3.2.2. Social Proof
11.1.3.2.3. Speed
11.1.3.2.4. Desired Action
11.1.3.3. Analytics
11.1.3.4. Targeted Traffic
11.1.3.4.1. Ads
11.1.3.4.2. Pull Components
11.1.3.4.3. SEO
11.1.3.5. Photos/Videos
11.1.3.6. Own your Copyright
11.1.3.7. Website Architeture
11.1.3.7.1. Nesting
11.1.3.7.2. Naming Conventions
11.2. Marketing Strategy
11.2.1. Your USP
11.2.2. Path of Discovery Strategy
11.2.2.1. SEO
11.2.2.2. Other Top Ranked Pages
11.2.2.3. Social Groups
11.2.3. Create Demand
11.2.4. Sought After/Refferals
11.2.5. Segments
11.2.5.1. HOA's
11.2.5.2. Retail CI's
11.2.5.3. Video Messages
11.2.5.4. Families
11.2.5.5. Companies
11.2.5.6. Pre-schools
11.2.5.7. Photographers
11.2.5.8. Video Services
11.2.6. Turning your Features into Benefits
11.2.7. Earned Media
11.2.7.1. Backgrounder
11.2.7.2. Media Skills
11.2.7.3. Relationships
11.3. Off-Line
11.3.1. Santa Meet-Ups
11.3.1.1. FORBS
11.3.1.2. IBRBS
11.3.2. Direct Mail
11.3.2.1. Post Cards
11.3.2.2. Inserts
11.3.3. Networking
11.3.3.1. BNI
11.3.3.2. Chamber of Commerce
11.3.4. Cars
11.3.4.1. Signs
11.3.4.2. License Plates
11.3.4.3. Wraps
11.3.5. Cards
11.3.5.1. Adults
11.3.5.2. Children
11.4. Reviews
11.5. Referrals
11.5.1. Follow-ups
11.6. Quick Response Kit
11.6.1. One Sheet
11.6.2. Head Shots
11.6.3. Bio
11.7. Elevator Pitch
12. Santa Jobs
12.1. Negotiations
12.1.1. Money
12.1.2. Non-monetary
12.1.3. Added Services
12.2. Direct Hire
12.3. Photo Companies
12.4. Placement Services/Agents
12.5. Requirements
12.5.1. Drug Testing
12.5.2. Insurance
12.5.3. Background Check
12.6. Contractor/Employees
12.7. Applying for Jobs
12.7.1. Photos
12.7.2. Resume
12.7.3. Special Skills
12.7.4. Best Pay
12.7.4.1. International
12.7.4.2. High Volume
12.7.4.3. Direct Hire
12.8. Season long
13. Portrayal Skills
13.1. Stage Skills
13.2. Script Learning
13.3. Public Speaking
13.4. Performance
13.4.1. Instrumental
13.4.2. Magic
13.4.3. Show
13.5. Book Reading
13.5.1. Book Selection
13.5.2. Skill Building
13.6. Story Telling
13.6.1. Story Creation/selection
13.7. Basic Singing
13.8. Improv
13.9. Camera Awareness
13.9.1. Lighting
13.9.2. Posing
13.10. Banter
13.11. What not to say or do
13.12. Active Listening
13.13. Rapport Building
13.14. Improvement
13.15. Authenticity
14. Santa Summit
15. Claus Cram
16. Season Debrief
17. Season Kick-Off
18. 9 Core Sessions
19. Special Events
20. Should You Portray Santa
20.1. Heart Nature
20.1.1. Flexible
20.1.2. Optimistic
20.1.3. Do you like people?
20.2. Personality
20.2.1. Wit
20.2.2. Language
20.3. Hygiene
20.3.1. B.O.
20.3.2. Breath
20.3.3. Smoke
20.4. Healthy Enough
21. The Use of AI
21.1. Text/LLM's
21.1.1. Script Writing
21.1.2. Stories
21.2. Image
21.3. Video
21.4. Audio
21.4.1. Music
21.4.2. Voice
21.5. Prompt Writing
21.6. Web Searches and SEO
21.7. Actions
21.7.1. Programming
21.7.2. Analitics
21.7.3. Virtual Assitant
21.7.3.1. Auto Emails
21.7.3.2. Other