1. Tagline: “Effortless Flow, Deep Connection”
1.1. By focusing on concentration, immersion, and emotional engagement, Wu-Wei English provides a high-impact learning experience that shortens the path to real fluency.
1.2. Wu-Wei English: High-Value Learning Through Deep Emotional Connection
2. Unique Selling Point (USP)
2.1. ✅ Deep learning over quantity—high-concentration lessons rather than scattered daily sessions
2.2. ✅ Mindset-based immersion—students develop the ability to stay in English mode
2.3. ✅ One-on-one + group synergy—personalized coaching + social interaction
2.4. ✅ Proactive learning environment—no passive attendance, only real engagement
2.5. ✅ Fixed learning period—students must graduate or transition to tutors after 1 year
3. 2. Key Components
3.1. A. Wu-Wei Mindset Training (Japanese Perspective)
3.1.1. The Art of Natural Learning
3.1.1.1. Learning through presence, ease, and deep conversations
3.1.1.2. No rush, no competition—just real human connection
3.1.2. Emotional Connection & Progress
3.1.2.1. Why deep emotional engagement accelerates fluency
3.1.2.2. Understanding the role of emotions in memory & learning
3.1.3. Releasing the Need to Control Language
3.1.3.1. Shifting from overthinking to natural speaking
3.1.3.2. English mode activation—how it takes time but gets easier
3.1.4. Beyond School English
3.1.4.1. Lessons aren’t just “lessons”—they are preparation for deep communication
3.1.4.2. Grammar is felt, not forced
3.2. B. Wu-Wei Speaking (Filipino Tutor)
3.2.1. One-on-One Intensive (2 Hours Weekly)
3.2.1.1. No breaks, deep focus → good stress leads to real immersion
3.2.1.2. After 50 minutes, the mind naturally switches to English mode
3.2.1.3. The lesson prepares the student for group interaction
3.2.1.4. Student and tutor co-create a story or message for group sharing
3.2.2. Group Session (2 Hours Weekly, 10 Members)
3.2.2.1. Each student gets 10 minutes to share their story or experience
3.2.2.2. Listeners also actively engage, leading to deep connection
3.2.2.3. Not passive—every student must participate
3.2.3. Ongoing Community Immersion
3.2.3.1. Private LINE group in English (10 members per group)
3.2.3.2. Regular discussion prompts → daily practice, real discussions
3.2.3.3. Everyone must contribute and share slots
4. 4. Target Audience
4.1. Japanese learners who:
4.1.1. ✅ Want deep learning, not scattered daily lessons
4.1.2. ✅ Are tired of passive online lessons with no emotional connection
4.1.3. ✅ Struggle to stay in English mode but want true immersion
4.1.4. ✅ Seek a proactive learning environment with meaningful communication
4.1.5. ✅ Want a clear timeline for fluency (graduation after 1 year)
5. 6. Future Vision
5.1. 🌏 Wu-Wei English Community
5.1.1. More than language—a lifestyle shift toward effortless learning
5.1.2. Strong emotional bonds → lifelong motivation
5.2. 🤖 AI Support for Daily Reinforcement
5.2.1. Smart tools for natural self-practice
5.3. ✈️ Beyond Language: Deeper Human Connection
5.3.1. Global English-speaking community for real cultural exchange
6. Purpose
6.1. Shift from repetitive, ineffective learning to deep, high-value experiences
6.2. Emotional connection as the foundation for real language acquisition
6.3. Transform English from a forced study to an immersive, natural communication tool
7. 1. Core Concept: Learning Through Wu-Wei
7.1. Effortless but intentional—students are guided into natural immersion
7.2. Quality over quantity—learning is not about hours spent, but depth of connection
7.3. Emotional engagement = real progress
7.3.1. 10+ lessons a day without emotional connection = no progress
7.3.2. One deeply engaging session = true transformation
7.4. Mindset shift → High-value time creation
7.5. Learning must be felt, not just heard
7.6. Lessons are not isolated—they build toward real expression
8. 3. Teaching Methodology
8.1. A. Wu-Wei Structured Flow
8.1.1. One-on-One Private Session (2 Hours Weekly)
8.1.1.1. High-intensity learning → activating deep focus
8.1.1.2. Tutor coaches storytelling & communication strategies
8.1.1.3. Emotional connection with topic → engagement drives learning
8.1.2. Group Learning (2 Hours Weekly, 10 Members)
8.1.2.1. Personal story-sharing session
8.1.2.2. Each person gets a dedicated 10-minute speaking time
8.1.2.3. Learning by both speaking and deeply listening
8.1.3. Daily Immersion (LINE Community)
8.1.3.1. Continuous real-life conversations in English
8.1.3.2. Active participation required—no passive learners
8.1.3.3. Proactive discussion & sharing within 10-minute contribution slots
8.2. B. Session Structure (Intensive & High-Value)
8.2.1. Private Lesson (2 hours, one-on-one)
8.2.1.1. Deep focus, mindset shift, personal coaching
8.2.1.2. Structured discussion → preparing for group session
8.2.2. Group Lesson (2 hours, 10 people)
8.2.2.1. Theme-based sharing (e.g., “Your most memorable experience”)
8.2.2.2. Everyone gets speaking time
8.2.2.3. Building confidence & emotional connection
8.2.3. LINE Community (Ongoing Immersion)
8.2.3.1. Real discussions, daily English mode activation
8.2.3.2. Every person must contribute meaningfully
9. 5. Business Model & Pricing
9.1. Fixed Membership System (No Unlimited Lessons)
9.1.1. Weekly 2-hour private + 2-hour group session
9.1.2. LINE Community for daily engagement
9.2. Graduation System (Max 1 Year Per Student)
9.2.1. After 1 year, students must graduate
9.2.2. Option to become a tutor after graduating
9.3. Pricing Strategy
9.3.1. ¥10,000/month → unmatched cost-performance for intensive learning
9.3.2. Kids program: Half price, half time
9.4. Marketing & Expansion
9.4.1. SNS promotion: Twitter, YouTube, Instagram
9.4.2. Referral-based recruitment