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Marketing Channels by Mind Map: Marketing Channels
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Marketing Channels

Computer Retail Stores

A computer retail store purchases computer products from a variety of manufacturers, and then sells those products to consumers.

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Mail-order

(Internet Outlets) Mail order is a special type of retailing in which a vendor takes orders by telephone or from an Internet site, and then ships the product directly to consumers.

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Value-added Resellers

(VAR) A value-added reseller combines commercially available products with specialty hardware or software to create a computer system designed to met the needs of a specific industry.

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Manufacturer Direct

Manufacturer direct refers to hardware manufacturers that sell their products directly to consumers without a middleman, such as a retail store.

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