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Marketing Channels by Mind Map: Marketing Channels
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Marketing Channels

Computer Retail Stores

A computer retail store purchases computer products from a variety of manufacturers, and then sells those products to consumers.

Benefits

specialize in sale and support of microcomputer software and hardware knowledgeable employees about a variety of products may offer classes and training sesions good for beginning computer users

Limitations

may be expensive prices include costs of purchasing merchandise from distributor, maintaining retail store, and hiring technically qualified staff

Mail-order

(Internet Outlets) Mail order is a special type of retailing in which a vendor takes orders by telephone or from an Internet site, and then ships the product directly to consumers.

Benefits

offer low prices best source of products for buyers who are unlikely to need support

Limitations

provide limited service and support inexperienced computer users might not be satisfied with assistance

Value-added Resellers

(VAR) A value-added reseller combines commercially available products with specialty hardware or software to create a computer system designed to met the needs of a specific industry.

Benefits

only source for specialized computer systems crucial expertise to ensure that hardware and software work correctly

Limitations

most expensive pay for expertise

Manufacturer Direct

Manufacturer direct refers to hardware manufacturers that sell their products directly to consumers without a middleman, such as a retail store.

Benefits

innovative Web site just-in-time inventory which eliminates costly inventories manufacturer makes more profit

Limitations

targets large corporate or educational customers manufacturer must provide customers with technical support costly service of having large teams of support personnel