Computer retail store employees are often knowledgeable about a variety of computer products and can help you select a hardware or software product to fit your needs.
Retail stores can be a fairly expensive channel for hardware and software.
Computer retail store- Purchases computer products from a variety of manufactureres, and then sells those products to consumers.
A mail-order supplier is often the best source of products for buyers who are unlikely to need support or who can troubleshoot problems by calling a help desk.
Inexperienced computer users might not be satisfied with with the assitance they recieve.
Mail order-is a special type of retailing in which a vendor takes orders by telephone or from an internet site, and then ships the products directly to consumers.
Although VARs charge for their expertise, they are often the only source for specialized computer systems.
If you own a video rental store and want to automate the rental process, the best type of vendor might be a VAR that offers a complete hardware and software package tailored to the video retal buisness.
Value added resellers- generally modify products or assemble them into complete hardware and software solutions targeted at specific buisnesses.
A company's sales force usually targets large corporate or educational customers,where large-volume sales can cover the sales representative's cost and commissions.
The disadvantage is that the maufactuer must provide customers with technical support-a potentially costly service that requires large teams of technical support personnel.
Manufacturer Direct- refers to hardware manufacturers that sell their products directly to consumers without a middleman, such as a retail store.