1. Proposal Outline
1.1. Executive Overview
1.1.1. We want an investment of $200K for a 10% ROI
1.2. Explanation of Market need
1.2.1. Market to urban areas (specifically business centers)
1.2.2. Luxury service
1.3. Benefits
1.3.1. Time savings
1.3.2. Eco friendly
1.3.3. Support local business
1.3.4. Convenient
1.4. Development Approach
1.4.1. Word of mouth
1.4.2. Print & digital ads
1.4.3. Conceptualize idea for mobile app & outsource programming
1.5. Estimate of Start-Up
1.5.1. $500K+
1.6. Development Costs
1.6.1. Cars
1.6.1.1. Lease
1.6.1.2. Gas efficiency
1.6.2. Labor
1.6.2.1. Minimum wage
1.6.3. Medical/insurance
1.6.3.1. Keep under 40 hrs/week
1.6.4. Supplies
1.6.5. Location
1.6.6. Utilities
1.6.7. Programming
1.6.7.1. Mobile app
1.6.7.2. Web site
1.6.8. Accounting
1.6.8.1. Square app
1.7. Marketing Plan
1.7.1. Customer referrals
1.7.2. Loyalty discounts
1.7.3. Corporate partnerships
1.7.4. Executive buildings/hotels
1.7.5. Celebrity endorsements
1.7.6. Customer feedback incentives
1.7.6.1. Yelp
1.7.6.2. Facebook
1.7.7. "Stuff the Bag" promotion
2. Research/Idea Generation
2.1. Analytics
2.1.1. Track frequency of use
2.1.2. Track loyalty
2.1.3. Offer specials (free fluff n' fold, stain removal)
2.1.4. Customer referals
2.1.5. Geographical customer location
2.2. Advertising
2.2.1. Eco-friendly
2.2.2. Supporting small/local business
2.3. Purpose: Cater to professionals who are too busy to do their own laundry
2.4. Offer franchise opportunities
2.5. Laundry/Dry Cleaning
2.5.1. Mobile service
2.5.1.1. Zipcars to pickup laundry at home OR office http://www.zipcar.com/
2.5.1.1.1. Alternatively, drone pickups
2.5.1.2. Offsite laundromat to launder clothes
2.5.1.3. Limitations on service areas
2.5.1.3.1. "Business hubs"
2.5.2. Corresponding mobile app that allows you to track what "stage" your clothes are in (i.e. washing, drying, fluffing, folding, delivery)
2.5.3. Royal Wash (with a crown logo)
2.5.4. Would also offer minor alterations
2.5.5. http://www.123mobilelaundry.com/
2.5.6. http://www.vaporcleaners.biz/
2.6. This would B2B
2.6.1. We offer backend services to other mobile laundry services
2.6.2. Referral rewards
2.6.3. They outsource their app to us