The Media

1. the Internet

1.1. web 2.0 the collaborative web

1.1.1. social networks e.g. facebook, myspace, xing,

1.1.2. wikis

2. broadcast media

2.1. TV

2.1.1. reality tv

2.1.2. 'fly on the wall' documentary

2.2. radio

3. out-of-home media

3.1. cinema

3.2. video

4. print media

4.1. newspapers

4.1.1. broadsheets / quality

4.1.2. tabloids / popular

4.1.3. local papers

4.1.4. national papers e. g. New York Times, Washington Post, Guardian, Times (London)

4.2. magazines

4.2.1. society e. g. Hello magazine

4.2.2. news e. g. Newsweek, Time Magazine, Economist

4.2.3. frequency

4.2.3.1. weekly

4.2.3.2. monthly

4.2.3.3. quarterly

4.2.4. audience

4.2.4.1. consumer

4.2.4.2. business

4.2.4.3. trade and professional

5. media classifications

5.1. mass media

5.2. niche media

5.3. addressable media

5.4. interactive media

6. computer games