KNOW YOUR AUDIENCE; KNOW YOUR CROWD
Consider this, to keep with the Girl Scouts theme, as picking your neighborhoods. You map out which audience will be the most receptive, and you pitch to them first. If you’re right, there’s a good chance that you will find partners-in-arms who will be willing to do more than just give your campaign money, they’ll help you find more. One of the beautiful things about crowdfunding is that, for it to really work, the crowd has to feel like they benefit too. A campaign is more than just some filmmaker’s next film, it’s also now the crowd’s project. No one likes to throw cash away, and the crowd is much more likely to get behind your project if they feel like they’re really a part of it, and when you know your audience (or neighborhood), you can find that crowd faster. That said, sometimes you’re wrong about the neighborhood, or the neighborhood is receptive, but not enough to get the job done… so find another neighborhood (expand your audience). When you hit that receptive crowd, while the campaign remains intense, you will not be alone in your endeavors.

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