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Project Strategy Review of your Web Communication Project by Mind Map: Project Strategy Review
of your Web Communication Project
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Project Strategy Review of your Web Communication Project

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Definition

Identify your niche

keyword analysis

competitor analysis

who is your target audience

personas

Site Architecture

making clear what the site is about

navigation

content organization

labelling

content components

site personalization

architecture and content have to reinforce each other

Busine$$

Create information-products

Out of live classes

Taping live classes

Scalable

Create Value

Editorial strategy

Gather feedback from audience

Curate your assets!

Guides

Compilations

Exhaustive Directories

Lists of useful resources - up-to-date

Interactive courses

Vcasmo

Diginnovation

Interactive Flash tutorials

free PDF

webinars

Build Community of Fans

Platforms

Forum

Newsletter, not good with content of the web site, you must say something new, requires competence and resources, Aweber, Getresponse

via Facebook

Twitter, good for updating them

Wiki, editable documents and lists, discussions and group topics

Private social networking platform, Socialgo.com

Communication strategy

Surveys

Polls, you get the results of the survey, before anyone else

Live events

Contest

Chat

Make them feel part of the community

merchandising