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Market Proliferation by Mind Map: Market Proliferation
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Market Proliferation

Segmentation

fragmentation

Polarizing

Demand

Simultaneous

High-end

Low-end

Media

traditional media

declining effectiveness

Television

New alternatives

Viral Marketing

Internet

Product Placement

Banner Ads

On-line Video

Not yet adequate

Touchpoints

Massive increase

Strategy

Prioritisation

Need

Risk

Portfolio

Understand, ceconomic analysis, customer preferences

Achieve, competitive positioning, minimize cannibalization, new opportunities

Segmentation

Channels

Brand Power

Integrated approach

Marketing mix

Product

Price

Place

Promotion

xxx

Execution

Performance management

Change Management

Leadership actions

New employee conract

supporting systems

Processes

Incentives

Communicate change

Skills development

Change agents

Peer-mentoring

Insight workshops