Market Proliferation

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Market Proliferation by Mind Map: Market Proliferation

1. Segmentation

1.1. fragmentation

1.2. Polarizing

2. Demand

2.1. Simultaneous

2.1.1. High-end

2.1.2. Low-end

3. Media

3.1. traditional media

3.1.1. declining effectiveness

3.1.2. Television

3.2. New alternatives

3.2.1. Viral Marketing

3.2.2. Internet

3.2.3. Product Placement

3.2.4. Banner Ads

3.2.5. On-line Video

3.2.6. Not yet adequate

4. Touchpoints

4.1. Massive increase

5. Strategy

5.1. Prioritisation

5.1.1. Need

5.1.2. Risk

5.2. Portfolio

5.2.1. Understand

5.2.1.1. ceconomic analysis

5.2.1.2. customer preferences

5.2.2. Achieve

5.2.2.1. competitive positioning

5.2.2.2. minimize cannibalization

5.2.2.3. new opportunities

5.3. Segmentation

5.4. Channels

5.5. Brand Power

5.6. Integrated approach

5.7. Marketing mix

5.7.1. Product

5.7.2. Price

5.7.3. Place

5.7.4. Promotion

5.7.5. xxx

6. Execution

6.1. Performance management

7. Change Management

7.1. Leadership actions

7.2. New employee conract

7.2.1. supporting systems

7.2.2. Processes

7.2.3. Incentives

7.3. Communicate change

7.4. Skills development

7.4.1. Change agents

7.4.2. Peer-mentoring

7.5. Insight workshops