page which readers give you their information for something in return like a subscription newsletter
acknowledges an order and thanks the visitor for his/her business "your order has now been completed"
Organize their home pages with lists of categorized products
Focus on the 'customer first'. home pages are catored towards the customer and appeal to their needs as opposed to just listing features
homepage is linked to other pages that are specific to market segments. segments may include: men, women, businesses, individual customers, etc. Leads into customer based strategies so that you can customize what you offer.
products that do not sell as regularly as popular products but make up a greater percentage of profitability competitive advantage of Ecommerce compared to Bricks and mortar stores: it is much easier and affordable to provide 'long tail' items
costs associated with building awareness and exploration
how much is it going to take to convert a person/browser into a buyer who SPENDS money
amazon's wisth list: retains customers by recording their preferrences, wants and information. this makes customers loyal as it is convenient for them to stick with the same vendor
Spider, Crawler, Robot
Index or Database
staff of people that carry out the tasks involved with making your site easily searchable
which words what order of words How you combine words Popular(short tail) words/terms are expensive to buy
Long Tail Keywords
DO's and Don'ts
Yahoo! Search Marketing
buy a lot of names to make sure browsers find you
a commisioned sales person..... if a site sees potential in the segment that visits another site. they can affiliate themselves with the site and advertise to that segment. Branding: you use the other sites brand to help market yourself
word of mouth.... you tell two friends... then they tell two friends
'gimme' get customers to give you their Email so that you can send them something (newsletter) this is not junk mail
giving the customer something (content) while educating them about you or your product enticing them to buy
CPM ads (cost per thousand views/impressions) CPC CPT
easy to create in-house can annoy your customer. you must be careful because you have to be sensitive to customers.
there is no current model or way to measure effectiveness. everyone does it slightly differently. no standardized method.