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Masterclass Event Model Generation 3 juli 2014 op Nyenrode Business Universiteit by Mind Map: Masterclass  Event Model Generation  3 juli 2014 op  Nyenrode Business Universiteit
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Masterclass Event Model Generation 3 juli 2014 op Nyenrode Business Universiteit

1e Masterclass - introductie Event Model Generation

Ruud Janssen

Roel Frissen

1e Masterclass

Elementen

Hoe

Doel

Post Event Online sessie

Stakeholder’s Jobs to be Done - Stakeholder’s Pains and Gains

video EMG in 111 seconden: http://youtu.be/okoXIqwQqLk

10 stappen model

Intro event industrie

canvas

10 stappen

Begin met Emapthy Map (Inleven in stakeholder)

Event Return on Investment

Doelen stellen volgens ABCD formule

Uitwerken

Hoe

Piramide

Naslagwerk

Proces

Extensive stakeholder mapping

Setting objectives

Exploring options

Finding solutions

Choosing model & format

Design of the meeting event

Event/ meeting

Post event stakeholder mapping

Interemezzo

Murally

Visueel zo aantrekkelijk mogelijk maken

Combi tussen digitaal en analoog

Instructional Design

Doelstelling terugvertalen

Programma invullen

Touchpoints voor CEO

Business Model Generation

Beginsel achter Alex Osterwalder

Gedragsverandering

Stakeholder 1

Video Business Model http://youtu.be/QoAOzMTLP5s

Case: Nijmegen 4daagse

Wat kun je met BMC?

BMC voor event

Designing een event

Event Model Canvas NSS2014

Instructional Design

Service Design

oefen Tips

Design with end in mind

Waarom en Hoe

Materialen

Visual Teams

Visual Meetings

Business Model generation

This is Service Design Thinking

Into the heart of meetings

Business Model You

Overtuigen met storytelling

Return on investment meetings & events

ROI van je Evenement (iBook)

Ontwerpen voor gedragsverandering (download)

Bikablo 2.0

Mindmapping?

www.eventmindmap.nl