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1 Man Shop "New" Sample Mind Map by Mind Map: 1 Man Shop "New"
Sample Mind Map
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1 Man Shop "New" Sample Mind Map

Mortgage Brokers

Where Do I Find A List Of Mortgage Brokers

Web Sites, Top Real Estate agents, Their Own Web Sites, Web Sites Where Realtors Hang Out

List Broker

Their Associations, Do A Google Search For Your Area, Do They Accept Affiliates, Can You Attend Their Meetings, Can You Advertise In Their Publications, Online Opportunities, Offline Opportunities, Will They Email Blast Out Your Message, Can You Rent Their Membership List

State Regulatory Agencies

What Message Do Mortgage Brokers Want To Hear From Home Inspectors

Message Is The Same One The Client Wants To Hear

What Information Do I Send Mortgage Brokers

Lead Generation, SOC Cards, What Topics, Frequency, Lumpy Mail, Tee Shirts, Letters

Retention, Thank You Cards, Gifting Program, Movie Tickets, Savings Bucks, Travel Incentives, Special Occasions Cards

How Do I Send Information To Mortgage Brokers

Direct Mail


How Frequently Do I send Information To Them

Lead Generation, Monthly

Retention, At Least Once A Month

Social Networking Marketing Strategies For Mortgage Brokers



My Blog

Blog Talk Radio

Joint Venture Opportunities With Mortgage Brokers

Seminars & Workshops

Blog Talk Radio, Topics, Short Sales

Advertising, Online, Offline

Social Functions, Which Offices

How Many Inspection Do You Need From This Startegy Monthly

4 Inspections


How Many Inspections a Month

Who's Referring You

Cost Of The Program

Real Estate Agents

Relationship Marketing

Virtual, The Same Social Networking Strategies You Use For Prospects Work For Agents

In Person, What Are Your Criteria For Selecting A Target Office, 40 Agents Minimum, Be Able To Get In The Back, Training, Which Offices Are You Going To Select, What Opportunities Do You Have In Those Offices, Lunch & Learns, Which Offices, Frequency, Topics, Mold, FPE Panels, Aluminum Wiring, Moisture Free Warranties For EIFS, Sales Meetings, Which Offices, Topics, Frequency, Charity Events, Which Events, Number Per Year, Budget Per Event, Which Offices, Personal Visits, Frequency Of Visits, Marketing Materials Needed, Flyers, What Type, Promotional, Topics, Informational, How Are You Going To Keep Up With The Information You Gather From Your Visits, Chocolate Houses, Birthday Parties, Social Event Sponsor Opportunities, Which Offices, How Many Per Year, Other Education Opportunities, Marketing Workshops, Topics, Frequency, CE Classes

Retention Strategies, Thank You Notes

New Agent Acquisition

Which Offices To Market

Tools To Use, Direct Mail, Letters, Only Send When Including Other Materials; Use SOC For All Else, Lumpy Mail, Tee Shirts, Send Out Cards, Campaign Cards, Holiday Cards, Endorsement Letter Cards, Email, What To Send, Newsletter, Tip Of The Month, Current Client Promotion, Realtor Marketing Tips, Frequency, Multiple Touch Points Monthly, Social Network Marketing, Which Properties, YouTube, Facebook, Blog Talk Radio, Your Blog

Top Producers/100% Commission Earners

Identify The Ones In Your Marketing Area

What To Send Them, Lead Generation, Send Out Cards, Lumpy Mail, Tee Shirts, Letters, Retention, Thank You Notes, Helpful Information, Topics

Frequency Of Communication, Lead Generation, Monthly, Retention, No Less Than Once A Month

Social Network Marketing Strategies

How Many Inspection Needed From This Strategy


How Many New That Month & Who Referred Them

# Of Inspections From That Segment

Dollars Associated With Those Inspections

Average Price Per Inspection

Cost Of The Program That Month

Go Direct To The Public For Business

Your Web Site/Blog

Upgrade Your Existing Site Or Abandon, Pros Of Upgrading, Cons Of Upgrading

No Site Currently, What Type Of Site Do I Need, Static HTML Or Blog, Pros Of Blog, Cons Of a blog, Pros Of a Static HTML Site, Cons Of An HTML Site

What Content Should Be On Your Site, Articles About What?, Topics, Video Topics?, Audio Topics?, Online Scheduling?, What's In It For The Client By Doing Business With My Fiirm?, Testimonials

Content Update Schedule, Articles, Video, Photos, Audio

First Time Home Buyers Seminars

Who In Your Marketing Area Is Conducting Them Now

What Will You Present, What's Your Offer?

What Will You Give Away

How Often Should You Do Them

How Will You Follow Up With These Prospects, Email, Direct mail, Newsletter/Tip Of Month


Classified Ads

What Topics, Short Sales, Forclosures, Radon, Mold, First Time Home Buyers

What Publications, Craigs List, Community Newspapers, Which Ones, Association Newsletters

What Offer To Use As "Bait", Free Report, White Paper, Audio Recording, Video

Tracking Mechanism, Unique URL, Bud or Tiny URL, Free Recorded Message

Builders Warranty

Where To Get The List, List Broker, MLS Info From Real Estate Agent, Goverment Office

What To Send, Postcard, 2 Step Method, Letter, 1 Or 2 Step Method

Sales Process, 1 Step Sale, Call Office, 2 Step Sale, Landing Page For Free Report, Free Recorded Message For Free Report, Landing Page Content, Content, Who Should Build, Autoresponder Info, How Many Follow Up Messages, Message Content

Frequency, 1 Mailing, What Month, 2 Mailings, What Months

Traffic Generation

"Free" Traffic/Search Engine Optimization, On Page Optimization Strategies, Meta Tags, Proper Use Of Keywords, Webmaster Tools, Off Page Optimization Strategies, Back Links, Article Marketing, Podcasting, Blog Talk Radio, YouTube, Facebook "Pages", Forum Marketing

Paid Traffic, Pay Per Click, Banner Ads

Social Network Marketing

YouTube, What To Post, Frequency Of Posting, Target Audience, Traffic Strategies, Keywords To Include, Having The Proper Video Title, Setting Up The Description Correctly, Setting Up Your Channel Properly, Live Video, Screen Capture With Photos, Getting Comments & Video Responses, Getting Subscribers

Facebook, What To Post, Frequency Of Postings, Who To Invite & How, Your Fan Page, Your Profile, Target Audience

Your Web Site/Blog, Content, How To Drive Traffic To It

Blog Talk Radio, Target Audience, Topics, Frequency, SEO, Add Show To Others Sites

Linked In/ Plaxo, Who To Invite, Setting Up Your Profile, Posting Frequency, Target Audience

Prior Client Marketing

What To Send

Newsletter, Who Will Produce It, Asset Mac, Snail Mail Or Email, Frequency Of Mailings, Monthly

Tip Of The Month, Who Will Produce It, Asset Mac, Snail Mail Or Email, Frequency Of Mailings, Monthly

Follow Up Offers, From What Companies, Broadview Security, Dish Network, Lawn Service, House Cleaner, Send Offers Snail Mail Or Email, Frequency Of Follow Up, What Else Could I Offer

Send Out Cards, Frequency, Minimum 6 Touch Points Per Year, Topics, Their Birthday, Ask At Inspection, Get It From SN Sites, Anniversary Of The Inspection, Christmas, Thanksgiving, 4th Of July, Labor Day, Memorial Day, During Special Awareness Months, i.e. Nation Radon Awareness Month, Do An Internet Search For These, How To Automate The Process, Set Up Campaigns

Frequent Referrer Club

What Would You Offer The Client For Referrals, Gift Cards, Movie Tickets, Savings Bucks, Travel Incentives

What Do You Want The Client To Do, Refer Me 3+ Times Per Year

How Would You Announce The Program Initially?, Email, Facebook, YouTube, Your Blog, Direct Mail

How Would You Notifiy New Clients About The Program?, Direct Mail, Email, Social Networking Sites

Include In Social Network Marketing

Which SN Properties Would You Invite The Client Too?, Facebook, YouTube, Twitter, Your Blog, Blog Talk Radio

Content Geared To Prior Clients, Blog Talk Shows On Important Topics, YouTube Home Maintanence Videos, Facebook Crazy Stuff We Saw On An Inspection, Aggrigate All Conten On Your Blog

Track Results Of Your Efforts

# Of Referrals Received

Who Referred You & How Many Times

Cost Of The Program

How Many Inspection Do I Need Monthly From This Strategy