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Marketing Warfare: The iPad Battle by Mind Map: Marketing Warfare: The iPad Battle
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Marketing Warfare: The iPad Battle

Sources

BLOG: People Like to Share

Book: Marketing Warfare (Ries and Trout)

Sites

Apple Analysis

Defensive Marketing

For the market leader

Offensive Marketing

For the No. 2 companies

Flanking Marketing

For smaller companies

Guerrilla Marketing

For local or regional companies

Strategic Squares

Based on Marketing Warefare by Al Ries and Jack Trout  

Post Outline

Introduction

Why iPad is Defensive

Conclusion