Marketing Funnel Case Study: Content Conversation Conversion

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Marketing Funnel Case Study: Content Conversation Conversion by Mind Map: Marketing Funnel Case Study: Content Conversation Conversion

1. 1 - Goals For the Campaign

1.1. Get clients for launch services

1.2. One-on-one consult as closing tool

1.3. I needed a scalable solution

1.4. I only wanted to talk to qualified prospects

1.5. Ad --> Lander --> Consult --> Sale

2. 2 - Run the Ad

2.1. Does this list include my target audience?

2.2. Speak directly to one person

2.3. Make one clear offer (solve for known problem)

2.4. Offer one clear next step (CTA = click the link)

2.5. Template

2.5.1. Ad copy here

3. 4 - Thank You Page

3.1. Explainer video

3.2. Provide the promise promised

3.2.1. Provide VA contact info

3.2.2. Link to FAQ

3.3. Templates

3.3.1. Download pack here (Self-Assessment and FAQ)

3.3.2. Explainer video outline

3.3.2.1. Hello

3.3.2.2. Thanks and confirm

3.3.2.3. Explained the service (# of steps)

3.3.2.4. Explained the benefits

3.3.2.5. Answered FAQs

3.3.2.6. Say thanks and give a next step

3.3.3. Thank You Page Template

4. 3 - Landing Page

4.1. Headline must match ad copy

4.2. Remind about problem/solution

4.3. Show proof

4.4. Offer next step (CTA = register for consult)

4.5. Explain consultation process

4.5.1. Register to schedule appt

4.5.2. VA will follow-up

4.5.3. Receive FAQ

4.6. Templates

4.6.1. Landing page copy here

4.6.2. Video copy here

5. 5 - Follow Up Sequence

5.1. VA had very clear instructions

5.1.1. 1. Call. Leave a message.

5.1.2. 2. Send an email.

5.1.3. 3. Handle the appt when they call back, or

5.1.4. 4. Follow up with a 2nd email, and then handle the appt.

5.1.5. 5. Follow up with a 3rd email, including a quick link for appointment.

5.1.6. 6. Fagedaboutit.

5.2. Templates

6. 6 - Free Consultation

6.1. Free consultation script and analysis

6.2. Set a second conversation

6.2.1. Give them time to think

6.2.2. Invite other decision makers to next call

6.3. Send email to confirm second conversation

7. 7 - Results

7.1. Cost: $2,500

7.2. Time: 30 days

7.3. Traffic: 717 unique visitors

7.4. Leads: 86 (12% conversion)

7.5. Consultations: 34 (40% conversion)

7.6. Clients: 4 (11% conversion)

7.7. Sales: $6,756.40

8. 8 - Improvements

8.1. Made money back

8.2. Free consultation fatigue

8.2.1. Productized services (S, M, L)

8.2.2. Be ruthlessly clear during the funnel

8.2.3. 2 free consultation max

8.3. BEST client intel

8.3.1. Prospects didn't have marketing budgets

8.3.2. Did not have tools to execute

8.3.3. Coaching Model or Complete "Done For You"

8.4. Didn't charge enough

8.5. Clients didn't get BEST results