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Future Of Music Videos by Mind Map: Future Of Music Videos
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Future Of Music Videos

YouTube vs Band Sites

Youtube is for discovery

Artist website is for fans

Deeper engagement

Direct communication with the fan


Higher sell-through rate

Higher ad rates


One piece of a larger puzzle


Warner vs Sony

Joint Ventures


Abu Dhabi media co is a partner in Vevo

Google is just a technical partner

Timing, Distribution through Youtube offers a huge scale, Hulu primed the pump, showed advertisers what is possible


Live8 was a breakthrough moment

Chat is a good experience