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Future Of Music Videos by Mind Map: Future Of Music Videos
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Future Of Music Videos

YouTube vs Band Sites

Youtube is for discovery

Artist website is for fans

Deeper engagement

Direct communication with the fan

Offers

Higher sell-through rate

Higher ad rates

Advertising

One piece of a larger puzzle

Labels

Warner vs Sony

Joint Ventures

Vevo

Abu Dhabi media co is a partner in Vevo

Google is just a technical partner

Timing, Distribution through Youtube offers a huge scale, Hulu primed the pump, showed advertisers what is possible

Live

Live8 was a breakthrough moment

Chat is a good experience