1. BRAND IDENTITY
1.1. To build a BRAND you must know this:
1.1.1. WHAT MAKES ME DIFFERENT AND MEANINGFUL to my MARKET?
1.1.2. All of us know how to LIVE VICARIOUSLY THROUGH OTHERS. We live through rock stars, movie stars, athletes, through BRANDS. My brand needs a VICARIOUS WORLD!! My brand needs to be separated from products and services.
1.1.3. My brand needs to have a vicarious world.
2. Finances: raising capital
2.1. To evalaute your current business, anushka must remember this questions:
2.1.1. How long do I want to be doing this for? ME, not company:
2.1.2. When I sell the company, if that is my intent, how much do I want to walk way with?
2.1.3. How much outside financing do you need in first 5 years?
3. Marketing Penetrators
3.1. Anushka's IDEA to PRODUCT
3.1.1. ITERATE until you'll be successful
3.1.2. know WHAT THEY really WANT!
3.1.3. Packaging and Pricing: Make sure they match.
3.1.4. GET IT OFF THE SHELF (MARKETING!)
3.2. Direct Marketing: seeing eyes of the buyer, directly, in person. How are people responding?, what are they saying?.
4. Building a TEAM: CEO, CFO, corporate securities attorney, PI attorney, COO, CMO
4.1. BRAND IDENTITY David Tyreman, leading branding authority
4.2. Vincent Molina, corporate attorney
4.3. MARKET PENETRATIONS Nicholas Zaldastani
4.4. IP Protection Jason Webb, Attorney
5. Intellectual Property protection
5.1. IP Protection
5.1.1. You protect your branding, by trademark registrations (federal registration, maybe state; natural protection by using it).
5.1.2. Use copyright to protect my letters, sytems, written stuff.
5.1.3. Protect content (often overlaps with branding): website, training materials, advertizing materials
5.1.4. Importance: Protect this by policies and procedures, confidentiality agreements.
5.1.5. My agreement needs to say: the company owns it! I must have something in writing.
6. Strategic Planning Document
6.1. Phased Growth Strategy is really important
6.2. CREATE MY PSI STATEMENT!!!!!
6.2.1. What is the problem that my clients HAVE to solve?
6.2.2. WHOLE SOLUTION?
6.2.3. IMPLEMENTATION: Am I the BEST at delivering this solution? Why?