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Marketing by Mind Map: Marketing

1. WHAT IS HAPPINESS?

1.1. Happiness is being alive.

1.2. Happiness is being an author, a creator, a contributor, an innovator.

1.3. Happiness is thinking about writing a book, thinking about a great title for a book.

1.4. Happiness is writing a book, holding your printed book and seeing it for the first time.

1.5. Happiness is selling the fi rst copy of your book and, eventually, becoming a best seller.

2. HOW DO YOU BEGIN BUILDING YOUR HAPPINESS AND SUCCESS?

2.1. First, you have to capture your best-selling ideas at two levels:

2.1.1. 1.) What do you want to write? — Record what you’d like your chapters to be and outline your book idea.

2.1.2. 2.) How do you want to market your best-selling ideas? — There are many good resources a smart marketer should study to employ the time-tested strategies of the industry.

3. EMERGENCY CAUSES EMERGENCE

3.1. Emergency is causing a lot of tides to come in fast days.

3.2. Real wealth = Ideas X Energy

3.2.1. Energy is infinite. You have infinite energy. The more ideas you are excited about, the more passionately, purposeful you are.

3.2.2. The more ideas you have, the more energy you will have to create more books that create real wealth.

3.3. 2 ways to make a profit in any business:

3.3.1. 1. Marketing

3.3.2. 2. Innovation

4. INNOVATION STRATEGIES

4.1. 1. Improve your Niche

4.1.1. Find what needs to be reinvented in your own industry.

4.2. 2. Find the Markets and Pave the Way for Change

4.3. 3. See the world differently.

4.3.1. Learn to spot the opportunities in your own world and develop them into your own great story to help influence the world in a positive way.

4.4. 4. Get ahead of the Curve!

4.5. 5. Thought is our only currency.

4.6. 6. Essential, successful skills of an infopreneur:

4.6.1. You have to find ‘addicts’ or ‘hungry fish’ who crave what only you can offer.

4.6.2. Once you have found a need to fill and written your amazing ideas as a solution, the marketing possibilities are infinite!

5. BECOME AN INFOPRENEUR

5.1. Ways to make money than you can imagine!

5.1.1. • E-books • Licensing • Publishing a workbook or a guidebook • Providing training weekends • Producing videos • Producing DVDs one-, three- or seven-day seminars • As a paid spokesperson • Affi liates • Coaching • Sell home study courses • Teach free teleseminars • Publish special reports • Publish audio books

6. INSIDER TIPS

6.1. Remember, writing your book is 10% of the book.

6.1.1. Marketing, hustling, advertising, forward motioning is 90% of the book. That’s the key to publishing success!!!

6.2. Learn while you earn!

6.3. Become a leading-edge expert.