a Company can use all of these Web 2.0 benefits to better their company
by Francois Botma
1. Enhances communication between Company and customer
1.1. Companies can offer a better service to customers made posible by better comunication
1.2. Makes it possible for companies to create a bond with the customer so that any problems and inquiries can be dealt with as quick as possible and as efficient as possible
1.3. By communicating more with the customer the company can pick up valuable tips as to how to improve their product or service
1.4. With better communication more information can be shared and with more information a better decision can be made.
2. Boosts creativity
2.1. Web 2.0 technology's improves creativity as it gives people a better, easier way of expressing themselves and thereby having the confidence to bring up new ideas
2.2. Companies dont just create an online brochure anymore as there are better ways. They give customers the oppertunity to discuss their product and create a closer bond between company and customer.
2.3. Web 2.0 gives IT a unique opportunity to become more innovative, more creative and a more valuable part of business. By enabling collaboration and fostering community, they can inject major value to the activities of business units as diverse as marketing, customer service and business development.
3. Communication between customers about product creates a better picture of the company.
3.1. Customers can learn much more about the company by discussing it with a web 2.0 application like Facebook.
3.2. Changes the way customers interact
3.3. Gives customers a chance to discuss the business and it's products
4. Communication inside the company helps build a business
4.1. Web 2.0 technology's can even make communication inside of the company much easier. With better communication comes better and more collective work.
4.2. Web 2.0 technology doesn't only mean better communication between company and customer but it also mean's better communication between different companies. More communication between companies mean that they can start working together more and that will lead to a better more collective product or service.
5. What is Web 2.0
5.1. Complete explanation.
6. 5 Examples of companies who succesfully use Web 2.0 Technologies
6.1. Coca Cola
6.1.1. http://www.information-age.com/research/650226/coca-cola.thtml
6.2. Best Buy
6.2.1. http://www.information-age.com/research/650231/best-buy.thtml
6.3. Wachovia Bank
6.3.1. http://www.information-age.com/research/650256/wachovia.thtml
6.4. Dell
6.4.1. http://www.information-age.com/research/650261/dell.thtml
6.5. IBM
6.5.1. http://www.information-age.com/research/650281/ibm.thtml