Measurement
by Alexandra Samuel

1. Engagement
1.1. Quantity
1.1.1. Comments
1.1.2. Fans/followers/reach
1.1.3. Page hits
1.1.4. Unique visitors
1.1.5. Visitors
1.1.6. Repeat visitors ("loyalty")
1.1.7. Subscribers
1.1.8. Ratings
1.1.9. Reposts
1.1.10. Conversions
1.1.11. Posts
1.1.12. Sales/revenue
1.2. Quality
1.2.1. Length/size
1.2.2. Quality
1.2.3. Sentiment
2. Reputation
2.1. Qualitative
2.1.1. Sentiment
2.1.2. Attributes
2.2. Quantitative
2.2.1. Credibility/authority
2.2.2. Awareness
2.2.3. Ratings
2.2.4. Awards