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Measurement by Mind Map: Measurement
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Measurement

Engagement

Quantity

Comments

Fans/followers/reach

Page hits

Unique visitors

Visitors

Repeat visitors ("loyalty")

Subscribers

Ratings

Reposts

Conversions

Posts

Sales/revenue

Quality

Length/size

Quality

Sentiment

Reputation

Qualitative

Sentiment

Attributes

Quantitative

Credibility/authority

Awareness

Ratings

Awards

Factors/issues

Authenticity

People

Reposts

Sentiment

Engagement

Influence

Questions to answer

What content is popular?

What campaigns achieve our goals?

What content drives people to our goals?