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Recent Facebook Technologies by Mind Map: Recent Facebook
Technologies
4.0 stars - 1 reviews range from 0 to 5

Recent Facebook Technologies

Analytics, called "Insights For Your Domain"

Track numbers of users, volume of content shared, site response time

This works the same for Pages on facebook and your own web content that implements the Open Graph Protocol, Doing this requires setting fb:admins or fb:app_id in your RDFa meta tags, You also need to tell facebook about your page

For pages, this means new and removed fans, as well as how many users are displaying publicly that they're your fans

You also get info on how many visitors your page got, how many of your stories they read, how many wall comments, and other interaction metrics

You can also access demographics data and referrer info

Detailed demographics of users and how they are sharing application

Doesn't compete with Google Analytics yet in detailed traditional analytics

Facebook credits

Payment system for facebook apps

You can earn credits through credit-card reward programs or other methods

Facebook has official help on this for end users

Open graph protocol

Lets people establish relationships with any page on the web

Lets you represent anything (restaurant, person, movie) with a page and tell facebook "this is that thing," the way you used to with facebook pages

Basically makes all pages potentially "facebook" pages

This means that you can publish activity stream updates from anywhere

The Open Graph protocol enables you to integrate your web pages into the social graph. It is currently designed for web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Once your pages become objects in the graph, users can establish connections to your pages as they do with Facebook Pages.

Powers the social plugins

Powered by RDFa

Gives pages semantics, so facebook can bucket them

Lets facebook connect content objects on disparate sites (e.g., bands on pandora and last.fm)

This is a big incentive for sites to encode real semantic-web data into their content, This is also a big step toward a web-wide recommendation engine

Social plugins

There's a handy JS API that lets you drop these in with a line of HTML

Like button

Any web page or object on a webpage can be "liked" and this is reported to your news feed

Makes it super easy to broadcast that you think something is cool to your friends

Has special added functionality for real-world objects that have been enhanced with the open graph API, "Your pages show up in more places on Facebook and you gain the ability to publish stream stories to connected users"

Automatically personalized for logged-in facebook users to see what their friends have liked

Activity Feed

Shows people what their friends are doing on your site

Recommendations tells people what else they should do on your site (probably powered by their friends)

Login with Faces

Shows users who of their friends already use your site and lets users login to your site

Gives your site added access to a user's personal information, By default, you get a user ID and their default personal info (name, profile pic, friends), You can request additional access to things like the user's photos or email address, but the user has to grant this, Uses OAuth 2.0 and can be done from either server or client side

Allows sites to authenticate users for single-signon purposes as well, This replaces facebook connect

Facepile

Shows people who of their friends already uses your site

Has a really bad name

Comments

Lets users comment on any of your content

Lets users share their comments to their own walls and thereby in their activity streams

Livestream

Lets people share and comment in realtime for live events

Like Box

Allows you to embed the activity stream from your Facebook page on your website

Lets users directly like your facebook page from your site

Instant Personalization

Lets sites access certain personal data about users without those users giving access through facebook connect

Allows sites to customize for users automatically

This has caused some backlash, according to RWW

This is partner-only currently

Social bar

Rests at the bottom of the browser

Lets users share and chat

A "kitchen sink" of user tools, Chat, Activity Stream, Likes

Code for this is available on GitHub

Not widely rolled out yet

This is probably another social plugin

Criticisms

Technology is only sorta-open

DataPortability.org has an excellent roundup of this

The metadata is encoded in an open-web, standards-friendly way (RDFa)

Protocol was released in an IP friendly way

The activities are sent through proprietary APIs and are stored entirely in facebook's closed database

Privacy-policy changes were handled in a way that scared users

Several Web industry leaders have very publicly left facebook over the privacy row

The new API keeps leaking private user information

Facebook leadership has been taking heat and having to respond in public about the changes

Vaporware competitors have been getting an unusual amount of buzz by claiming to create "privacy-centered" networks

Privacy Flaws are emerging in the API

According to the Guardian, it is possible to access private information about people's attendance of events through the graph API

Open Graph API

Allows developers to access data from facebook's graph

Friends

Pictures

Likes

Allows third-party sites to import user graph data

Lunch.com is using Facebook "like" data to enhance its recommendation engine

Works in conjunction with the new authentication system based on OAuth 2.0 to securely authorize sites to access graph data