bcast journalism is so sensory
supplement with video and audiio, we're basically writers but..., can do lots more with our tools now
you should create counter-narrative
raw information can be shared, e.g. searchable campaign finance database, let readers get into it.
write with person who disagrees with you in mind. thinkg of them as your target, watch tone, treat people fairly, send link to person you wrote about, v important if trying to build big audience
make up your own, laminate, check your state rules, no one wants to be the guy who turns away the press
Serialize your story - break it up, establishes your ownership of topic, helps google ranking and traffic
followup. subject: "News Update"
some folks just want to be heard
too many disparate voices
may be good for traffic but not as much legitimacy
solve this partly in design. keep community in column separate
deaf man tasered by police when reaching for hearing aid
Bridge Collapse, started live blog gathering coverage, 10 stories over next week, bridge of the week series, what's happened with DOT?
Living Word Christian Center - MN, she got endorsement from pulpit, what made story was our continuing coverage