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TEDxRdam talk - Willem Verbeke by Mind Map: TEDxRdam talk -
Willem Verbeke
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TEDxRdam talk - Willem Verbeke

sales person

the best sales person

people by coaching and attention

dont be smart

be

empathic

understanding and attentions

Willem Verbeke

pro­fes­sor Sales & Account Man­age­ment at EUR

successful people

watch small things in detail

sience

sigmund freud

gerard zaltman

back to overview

framework neuro economics

conciuos

pony

unconcious

elephant

economics

biomarkers

steve jobs in sales

experiment

FRMI scan

brain activity

'high' sales people

big difference between sad/happy

they seem to care

'low' sales people

no difference between sad/happy

so it seems that they don't care

example

listen to steve jobs

is it hurts me

it probably hurt other people as well

feel other peoples pain

highly customer oriented

highly developed

mirror neuron system

precuneus, dancing, have feelings, feel your fear

heidegger

begin in the world

look how people stand in the world

1 undertand perspectives of customers

2 excitement in converstayion

3. pasison and flow

summary

better sales peoples minds

solve a problem, 1 feel it, 2 system in brain to feel pain, 3 feeling is doing, 4 many sales people dont feel the pain

1 look at engineers, Dutch are smart, train engineers to look at problems of customers

questions

how about a resume

rewire the brain to become a better person