1. Blog Themes
1.1. Music
1.1.1. Concerts
1.1.2. Clubs
1.1.3. Festivals
1.2. Partying
1.2.1. Bars
1.2.1.1. Chillin
1.2.1.2. COCKTAILS!!!
1.2.2. Clubs
1.2.2.1. Little Black Dress
1.2.2.2. Hipster
1.3. Eating
1.3.1. Morning People
1.3.2. Fancy
1.3.3. Quick'n Dirty
1.3.4. Better than Sex
1.3.4.1. Desserts
1.3.4.2. Sweet Stuff
1.4. Shopping
1.4.1. Will sell soul!
1.4.2. Daddy's Girl
1.4.3. Credit baby!
1.4.4. Shoestring
1.5. Cultural Stuff
1.5.1. Galleries
1.5.2. Theatre
1.5.3. Things to see
1.5.4. TV Shows
1.5.4.1. Late Show
1.5.4.2. Etc.
1.6. Random
1.6.1. Hangover
1.6.2. Openings
1.6.3. Off-The-Map
1.6.4. Sarah's Fav
1.6.5. Out of town
1.6.6. Freaky
2. Content
2.1. Type
2.1.1. Video
2.1.2. Links
2.1.2.1. Books
2.1.2.2. Theme Related
2.1.2.3. Cool Websites
2.1.3. Location
2.1.4. Updates
2.1.5. Images
2.1.6. Text
2.2. Posting Strategy
2.2.1. Timing
2.2.2. Frequency
2.2.3. Channel
2.2.3.1. Blog
2.2.3.2. Facebook
2.2.3.2.1. Blog Posting
2.2.3.2.2. 3rd Party content
2.2.3.2.3. Questions for Fans
2.2.3.3. Twitter
3. Name
3.1. Domain Name
3.2. Facebook
3.3. Twitter
4. Bio
4.1. Pictures
4.1.1. Facebook
4.1.2. Blog
4.1.3. Twitter
4.2. Text
4.2.1. Sub Pages
4.2.2. Home Page
4.2.2.1. Blog
4.2.2.2. Twitter
4.2.2.3. Facebook
5. Tags
5.1. Location
5.2. Blog Themes
5.3. Move-Your-Ass
5.3.1. Place to be
6. Inspiration
6.1. Illustrations
6.1.1. http://meghunt.com/
7. Readers
7.1. Demographic
7.1.1. Gender
7.1.2. Age
7.1.3. Income
7.2. Interests / likes
7.3. Brands they like?
7.4. Where do they hang out
7.4.1. Facebook
7.4.2. Twitter
8. Features
8.1. Blog
8.1.1. Google Analytics
8.1.2. Facebook "like"
8.2. Facebook
8.2.1. Google Analytics
8.2.2. Facebook Store
8.2.3. Welcome Page