Engaging content

1. Informative

2. Funny

3. Visual

4. Socially responsible/make a difference

5. Metaphor

6. Offline connection

7. Attractive, simple design

8. Hook/headline

9. Call to action

10. Audience-centered

11. New

12. Timely

13. Story

14. Personal

15. Tight, not wasting time

16. Gimmicks

17. Responsive

18. Participatory

19. Trendy

20. "What do you think..?"

21. Honest

22. Focus