Engaging content
by Alexandra Samuel
1. Informative
2. Funny
3. Visual
4. Socially responsible/make a difference
5. Metaphor
6. Offline connection
7. Attractive, simple design
8. Hook/headline
9. Call to action
10. Audience-centered
11. New
12. Timely
13. Story
14. Personal
15. Tight, not wasting time
16. Gimmicks
17. Responsive
18. Participatory
19. Trendy
20. "What do you think..?"
21. Honest
22. Focus
