Build Strategic partnerships. Travel the country, setting up 3x men\'s leagues with Tim\'s lacrosse network.

Invite key regional lacrosse personalities to play 3x \"Thursday\" after work night leagues.
Give goals/shirt \"gift bag\". (To person we want to run events in future. [College Volunteer coaches, club coaches. Tim\'s contacts).
Invite all high school coaches, their friends, and lax community to play.

Strategic importance-

Everyone will love 3-bY and implement it into their teams training protocol.
When we eventual \"ping\" our contact to schedule 3x league/tournament, potential participants, influential coaches, and the regional lacrosse community will know what it is, and influential coaches will promote the event for us.

Marketing Plan