Marketing Mix

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Marketing Mix by Mind Map: Marketing Mix

1. Price

1.1. Customers

1.1.1. Paid tours

1.1.2. Paid merchandise

1.1.3. Free to use advertising links

1.2. Small Price for advertised companies

1.3. Selling items

1.3.1. Companies pay to sell

1.3.1.1. Companies get % of sold item price, rest used for profit

1.3.2. Pay Companies to sell

1.3.2.1. Sell Items at higher price to make profit

2. Advertising

2.1. Survey

2.1.1. What services the public want to see

2.2. Banners

2.2.1. Company Logo + Name + Contact

2.3. Brochures

2.3.1. Company brochure

2.3.2. Brochure of South Bank + company involvement

2.4. Social Media

2.4.1. Facebook

2.4.2. Instagram

2.4.3. Twitter

2.4.4. Email

2.5. Website

3. People

3.1. Staff

3.1.1. Owner/ Staff

3.1.1.1. More staff once expanding

3.2. Customers

3.2.1. Tourists

3.2.1.1. International

3.2.2. Interstate Companies

3.2.3. International Companies

3.2.4. Local Companies

3.2.5. Same State Companies

3.3. Advertising companies

3.3.1. Tour Companies

3.3.2. Hotels

3.3.3. Transport companies

4. Product

4.1. Providing easy service for tourists

4.1.1. Tours

4.1.1.1. Tours specified

4.1.1.1.1. Age Group

4.1.1.1.2. Categories

4.1.1.2. Making commission off sales

4.1.2. Merchandise

4.1.3. Calling service

4.1.3.1. Service for tourists

4.1.3.1.1. Being lost

4.1.3.1.2. Need info

4.1.4. Face to face service

4.1.4.1. Service for tourists

4.1.4.1.1. Need info

4.2. Providing a service to allow companies to advertise their services

4.2.1. Advertising on website

4.2.2. Advertising in company news letters

4.2.3. Advertising on company emails

4.2.4. Advertising in company brochures

4.3. Sell items on behalf of other companies

4.3.1. Partnering company merchandise