Tee Giveaway Strategy

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Tee Giveaway Strategy by Mind Map: Tee Giveaway Strategy

1. Preparation

1.1. Branding / Presentation

1.1.1. Brand Assets

1.1.1.1. Basic

1.1.1.1.1. A relevant brand name that's not taken or trademarked.

1.1.1.1.2. Logo / FB Profile Image using Canva or outsourcing it to Fivver

1.1.1.1.3. Twitter account with logo as profile image

1.1.1.1.4. Gmail account like [email protected]

1.1.1.2. Advanced

1.1.1.2.1. Registered domain (mybrandname.com)

1.1.1.2.2. Domain based email account - e.g. [email protected]

1.1.1.2.3. Free Support Desk option like Zendesk

1.2. Money Offer

1.2.1. Tee Setup

1.2.1.1. Basic

1.2.1.1.1. Uses the same tee as we offer for free to get them to sign up

1.2.1.1.2. Offer a basic unisex version at a low price - $14.95-$19.95 recommended. Offer alternative women's and hoodie products at high price $29.95 - $44.95

1.2.1.1.3. Offer a $5 discount as an upsell product (Viral Style only)

1.2.1.1.4. Facebook conversion pixel code on the t-shirt thank you (buyers) page.

1.2.1.2. Advanced

1.2.1.2.1. Use another tracking service's visitor and conversion pixels, such as Improvely.

1.2.1.2.2. Place additional pixels for retargeting (always good to build these lists even if you don't use them straight away)

1.3. Funnel Setup

1.3.1. Upviral Campaign

1.3.1.1. Basic

1.3.1.1.1. Optin Page

1.3.1.1.2. Thank You Page

1.3.1.1.3. System Emails

1.3.1.1.4. Autoresponder service integration

1.3.1.1.5. Sharing / Points / Rewards

1.3.1.1.6. Tracking Scripts

1.3.1.2. Advanced

1.3.1.2.1. Custom Add-ons

1.3.1.2.2. Tracking Scripts

1.3.1.2.3. Split test up to 3 optin and thank you pages

1.3.1.2.4. Split test the after registration email

1.3.2. Legal Pages

1.3.2.1. Basic

1.3.2.1.1. Pages Needed

1.3.2.1.2. Page Host

1.3.2.2. Advanced

1.3.2.2.1. Pages Needed

1.3.2.2.2. Page Host

1.3.3. Tracking / Redirect Link Tool

1.3.3.1. Basic

1.3.3.1.1. Free service such as a bit.ly account

1.3.3.1.2. Pretty Link Wordpress plugin

1.3.3.2. Advanced

1.3.3.2.1. Improvely with Google Analytics UTM integration

1.3.3.2.2. Click Meter

1.3.4. Autoresponder Campaign

1.3.4.1. Basic

1.3.4.1.1. 1 follow up email with the sole purpose of getting them to the tee sales page with a 50% discount offering (already supplied by setting your pricing low for the basic unisex tee)

1.3.4.2. Advanced

1.3.4.2.1. 5-7 email follow up sequence with at least 4 different offerings (links) that will make you money.

1.3.5. Winners Prize Claim

1.3.5.1. Basic

1.3.5.1.1. In the "points achieved" email from Upviral, when they get enough points for a free tee, have them email you their details (name, email, address, size, color).

1.3.5.1.2. Order winner tees from your tee campaign that should be currently running.

1.3.5.2. Advanced

1.3.5.2.1. Create a Google spreadsheet and attach a form to it. In the "points achieved" email from Upviral, when they get enough points for a free tee, link them to the form which will ask them for their details (name, email, address, size, color) and then automatically insert their response into a spreadsheet.

1.4. Facebook Campaign

1.4.1. Facebook Page

1.4.1.1. Basic

1.4.1.1.1. Add Profile & Cover Picture

1.4.1.2. Advanced

1.4.1.2.1. Add 5-10 pieces of content to the page using the Facebook posting "backdating" option.

1.4.2. Facebook

1.4.2.1. Facebook Ads

1.4.2.1.1. Basic

1.4.2.1.2. Advanced

1.4.2.2. Tracking Pixels

1.4.2.2.1. Basic

1.4.2.3. Targeting

1.4.2.3.1. Basic

1.4.2.3.2. Advanced

1.4.2.4. Campaign Types

1.4.2.4.1. Basic

1.4.2.4.2. Advanced

2. Target Metrics

2.1. Cost per click

2.1.1. 40 cents or less

2.2. Cost per Lead

2.2.1. 30 cents or less

2.3. Cost per Engagement

2.3.1. 15 cents or less

2.4. Optin Rate

2.4.1. 25% or better

2.5. Share Rate (thank you page)

2.5.1. 50% or better

3. Research

3.1. Find a Niche

3.1.1. Basic

3.1.1.1. Pick a niche using our Niche Power list

3.1.2. Advanced

3.1.2.1. Reverse engineer existing niche funnels using our Niche Funnel Hacks tool

3.1.2.2. Find niches from high-selling t-shirts in Tee Accelerator

3.2. Verify Niche

3.2.1. Basic

3.2.1.1. Use our Niche Profit Checklist tool to verify the niche potential.

3.2.2. Advanced

3.2.2.1. Analyze Amazon or other sources of products that would be sold in the niche

3.2.2.2. Use Insight Hero to quickly find and verify Facebook targeting & audience opportunities.

3.2.2.3. View BuySKU and Alibaba to see if there are products available to source for your niche

3.3. Find a Proven Tee Design

3.3.1. Basic

3.3.1.1. Existing t-shirt websites

3.3.1.2. Pinterest

3.3.1.3. Tee View

3.3.2. Advanced

3.3.2.1. Use Tee Accelerator

3.4. Identify 5 other products to promote to your list in a followup sequence

3.4.1. Basic

3.4.1.1. Additional Tee Designs

3.4.1.2. Affiliate products

3.4.2. Advanced

3.4.2.1. Source products directly from China for large profit margins

3.4.2.2. Examine any Amazon arbitrage opportunities

4. Overview

4.1. Basic Level

4.1.1. Pick a niche that is very social - large concentration of people who like the same thing (such as sports teams)

4.1.2. Create a t-shirt based on a design that is already proven to work and sell in that niche.

4.1.3. Create an Upviral referral content / giveaway campaign giving the shirt away to the first X people to get X points (referrals)

4.1.3.1. Set the number of t-shirts and the number needed for earning it to something you're comfortable with. You can always adjust later based on numbers.

4.1.3.2. Add the shirt to the thank you page and in emails for sale with a 50% limited discount. If they don't want to wait, they buy it directly. This covers the cost of ads and any t-shirts won.

4.1.3.3. Create a followup campaign with additional tees, Amazon products, digital products if any (recurring especially)

4.2. Advanced Level

4.2.1. Create a Shopify store and start sourcing niche-related products from China

4.2.2. Create a t-shirt storefront on a tee platform

4.2.3. Retarget your visitors back to your various different niche-related offers

4.2.4. Create look-a-likes audiences from different sources of traffic and conversions and launch the same campaign to look-a-likes

4.2.4.1. First X people to click through your ad to your landing page (clickers)

4.2.4.2. The people who have converted to subscribers by opting in (leads)

4.2.4.3. The people who purchased the shirt outright (buyers)

4.3. Evergreen Actions

4.3.1. Keep running the campaign to existing audiences until it stops performing.

4.3.2. Keep testing different audiences / targeting to put into the top of the funnel. If it works run it, if it doesn't, kill it.

4.3.3. Cycle as many front-end giveaway tees as possible to keep the system evergreen. When one starts to underperform, rotate in the next.