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Amp'd by Mind Map: Amp
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Amp'd

Gaming

GTM

Online gaming is global by nature. Our OP1 doesn't deliver a global payments layer until 2Q11, so our immediate GTM messaging will focus on "B"- and "C"-tier developers of browser-based games for U.S. players.

Research

$14.1B Globally in 2010

21% Annual Growth

43% prefer PayPal†

N. American Women >25 spend most†

Social Networking games top genre for spending during past 12 months†

Legacy Leads

Zynga (Jeff)

EA (Jeff)

Sony (Jeff)

Target Leads

PopCap Games

To-do

Intro deck for gaming

Standardized agreement

Formalize incentive policies

Useful Contacts

Patrick Kennedy

Phil Yerkes

Brenda Ng

Jamal Lacour

Demo

Music

GTM

iTunes is the far-and-away leader in the music download space. They have a unified ecosystem and have fully-integrated international payments through the iTunes Store. Amazon's best opportunity is joining with artist and label self-publishing frameworks and bringing digital goods to the live music community.

Research

Digital music will surpass physical distribution in 2011

WW Revenue $8B (2009); $7B 2011

Legacy Leads

Rhapsody (Jeff)

Rdio (Jeff)

DIY Media (Jeff)

Target Leads

Shazam

Soundhound

To-do

Useful Contacts

Trey Many

Ashley Highfield

Demo

Video

GTM

Jeffrey Zucker of NBC once famously said that online video was turning real dollars into virtual pennies. Amazon Payments can help reverse this trend by making it easy for consumers in a "lean-back" environment to get immediate gratification from paid or premium content.

Research

Hulu Revenue = $200-$250mm (2010)

30B videos watched in April, 2010

83.5% of the total U.S. Internet audience viewed online video during April, 2010

VoD = $8.4B globally in 2014

Legacy Leads

Target Leads

Boxee

Hulu

Plex

LongTail Video

To-do

Investigate Python XBMC plug-in to AMZN Content

Investigate IMDB monetization

Useful Contacts

Patrick Kennedy

Mike Butcher

Jamal Lacour

Union Square Ventures

Andy Liu

David Cronshaw

Demo

Mobile

GTM

The mobile apps and digital content market is highly silo'd according to the marketplace used by the mobile OS. (iTunes Store, Android Marketplace, etc.) Amazon will be launching their own app store in 2010, which will be a great in-road for Amazon Payments. Our third-party pitch can center on a "develop-once, use anywhere" payments approach that currently doesn't exist across marketplaces.

Research

Mobile Video = $3.4B in 2014

14% of US mobile users listened to music on their phones in May, 2010

20.8% of US mobile users visited a social networking site; 22.5% played games; and 30% used apps in May, 2010

Legacy Leads

Target Leads

Rhodes

JQTouch

XUI

Useful Contacts

Chris Burke

Chris Roberts

Melissa

To-do

Investigate Amazon Payments deployments on iOS and Android

Demo