Online gaming is global by nature. Our OP1 doesn't deliver a global payments layer until 2Q11, so our immediate GTM messaging will focus on "B"- and "C"-tier developers of browser-based games for U.S. players.
$14.1B Globally in 2010
21% Annual Growth
43% prefer PayPal†
N. American Women >25 spend most†
Social Networking games top genre for spending during past 12 months†
Intro deck for gaming
Formalize incentive policies
iTunes is the far-and-away leader in the music download space. They have a unified ecosystem and have fully-integrated international payments through the iTunes Store. Amazon's best opportunity is joining with artist and label self-publishing frameworks and bringing digital goods to the live music community.
Digital music will surpass physical distribution in 2011
WW Revenue $8B (2009); $7B 2011
DIY Media (Jeff)
Jeffrey Zucker of NBC once famously said that online video was turning real dollars into virtual pennies. Amazon Payments can help reverse this trend by making it easy for consumers in a "lean-back" environment to get immediate gratification from paid or premium content.
Hulu Revenue = $200-$250mm (2010)
30B videos watched in April, 2010
83.5% of the total U.S. Internet audience viewed online video during April, 2010
VoD = $8.4B globally in 2014
Investigate Python XBMC plug-in to AMZN Content
Investigate IMDB monetization
Union Square Ventures
The mobile apps and digital content market is highly silo'd according to the marketplace used by the mobile OS. (iTunes Store, Android Marketplace, etc.) Amazon will be launching their own app store in 2010, which will be a great in-road for Amazon Payments. Our third-party pitch can center on a "develop-once, use anywhere" payments approach that currently doesn't exist across marketplaces.
Mobile Video = $3.4B in 2014
14% of US mobile users listened to music on their phones in May, 2010
20.8% of US mobile users visited a social networking site; 22.5% played games; and 30% used apps in May, 2010
Investigate Amazon Payments deployments on iOS and Android