1. Comfortable
1.1. Color
1.1.1. Pastel Color
1.1.1.1. Soft and Comfortable
1.1.2. Blue
1.1.2.1. Comfortable color to see
1.1.3. Green
1.1.3.1. Reminds nature, comfortable
1.2. Metaphor
1.2.1. Using an image or atmosphere of house
1.2.2. House is a place where people having rest alone or with their family.
2. Creative
2.1. Metaphor
2.1.1. Typography
2.1.2. Children's image
2.1.3. Toys
2.1.4. Funny symbols
2.2. Color
2.2.1. Every color
2.2.2. Rainbow color
2.3. Symbol
2.3.1. Light bulb
2.3.1.1. To express coming up ideas on mind
2.3.2. Exclamation Mark
2.3.2.1. I got it!
2.3.2.2. Yes!
2.3.2.3. I have the idea!
2.3.3. Question Mark
2.3.3.1. What's this"
2.3.3.1.1. Arouse curiosity
2.3.4. Lines
2.3.4.1. meaning: connection, thinking connection, relation,
3. Professional
3.1. Symbol
3.1.1. Pointer (arrows)
3.1.1.1. increasing
3.1.1.1.1. represents fund market
3.1.2. Salary man
3.1.3. Computer
3.1.3.1. IT gadgets
3.1.4. Documents
3.1.4.1. Papers, Official
3.1.5. Books
3.1.5.1. Professional Books
3.1.5.1.1. Special (Subject) books
3.1.6. School, Institution
3.1.6.1. Learning place
3.2. Metaphor
3.2.1. Using Serif fonts to be looked more professional
3.2.1.1. Serif fonts: Decorative fonts
3.2.2. Simple image, but strong impact
3.2.2.1. Minimalism
3.2.2.1.1. Only book symbol can notice people that this is the place related to books and study
3.3. Color
3.3.1. Blue
3.3.1.1. Color of truth, confidence, professional
3.3.1.1.1. Used word: Blue collar
3.3.2. Black
3.3.2.1. Suit color
3.3.2.1.1. Suit gives an image professional
3.3.3. Silver
3.3.3.1. Metalic color gives impression, professional image