Laura Mulvey's Theory On Representation
by Zahed Ali
1. 'In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female. The determining male gaze projects it's fantasy onto the female figure which is styled accordingly'.
2. Based on this theory, we can expect to see women in some music videos as objects and possessions of men, inferior to the active/male.
3. For example in Dizzee Rascal's video 'Holiday', when the female members of the party walk around, the men look at their assets rather than their face and don't even think twice to find out her personality. Even the old man has a constant gaze upon the women; during the video, the shots of of the female are slowed downed to control the attention of male viewers to see women as a sexual figure rather than a fellow human being.
4. Another example is in the video by Robin Thicke which is 'Blurred Lines' which represents women a objects too, whenever the models walk past Robin Thicke or Pharell Williams, their head turns towards female direction and gaze open their assets and the song being called 'Blurred Lines' shows in itself that the song would go towards a negative light of representing women