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Grow a Business Not an App by Mind Map: Grow a Business Not an App
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Grow a Business Not an App

Mind map based on live talk at Growth Hack Talks 2015 in Dublin. #GHT15 @GrowthHackTalks

Speakers

Marie Loridan O'Meara - Head of Mobile Publishers, Google

Siobhan Gadd - Global Head of Online Sales, Google

Mobile is already more important than desktop in 10 countries

86% of users' time on mobile is spent in apps

36 hours a month are spent in apps

Values at Google = growth hacking tips

Don't be evil

Focus on the user and all else will follow

Fast is better than slow

Great just isn't good enough

Growth Hacking

= Creating a product based on customer data, on results, then scaling it globally

User Story: Mehmet Ecevit, Co-Founder Gram Games

They launched a lot of games but non took off

Challenges

High competition, In 2014 only over 1 M apps were launched

90% of apps downloaded today are free

How to internationalize the business

Big hit in 2014 with game called "1010"

Quickly reached 5 M downloads

Questions they had to consider

App discovery, retention, price points, ads, social media etc.

Lucky break on social media through tweet from VIP

Gram Games reacted well by tweeting back and thanking her

"Prototype Wednesdays"

On this day the whole team gathers and discuss and share ideas

Best ideas are selected and QUICKLY shared and tested by family and friends, This allows them to quickly create new content for the app, Only one week after initial idea the content is launched

How to make it a sustainable business and generate revenue

Who is willing to pay for the game?

Need to understand users to realize their full value, Where to position ads, Which formats to use, At what time should ads be shown

Decided to use Google AdMob, Generated up to 5000 € per day

How can Google help?

Utilize Google tools to develop app

Engagement

e.g. through Google Adwords

Important: Keep an eye on the future!

e.g. virtual reality

> Google Cardboard