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Grow a Business Not an App by Mind Map: Grow a Business Not an App
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Grow a Business Not an App

Mind map based on live talk at Growth Hack Talks 2015 in Dublin. #GHT15 @GrowthHackTalks

Speakers

Marie Loridan O'Meara - Head of Mobile Publishers, Google

Siobhan Gadd - Global Head of Online Sales, Google

Mobile is already more important than desktop in 10 countries

86% of users' time on mobile is spent in apps

36 hours a month are spent in apps

Values at Google = growth hacking tips

Don't be evil

Focus on the user and all else will follow

Fast is better than slow

Great just isn't good enough

Growth Hacking

= Creating a product based on customer data, on results, then scaling it globally

User Story: Mehmet Ecevit, Co-Founder Gram Games

They launched a lot of games but non took off

Challenges

Big hit in 2014 with game called "1010"

Questions they had to consider

Lucky break on social media through tweet from VIP

"Prototype Wednesdays"

How to make it a sustainable business and generate revenue

How can Google help?

Utilize Google tools to develop app

Engagement

Important: Keep an eye on the future!

e.g. virtual reality

> Google Cardboard