1. DOWNSELL 1
1.1. What is DS
1.1.1. Downgrade Version
1.1.2. Change in Mindset
1.2. Criteria
1.2.1. Remove Bonuses
1.2.2. Same Thing
1.2.3. Lower Price
1.3. Price
1.3.1. Lower than Upsell
1.3.2. Higher than Front End
2. UPSELL 2 & 3
2.1. What is
2.1.1. Congruent with Front End
2.1.2. Enhancement
2.1.3. Solving Forecasted Problems
2.2. Criteria
2.2.1. Really High Value
2.2.2. Scarcity Factor
2.2.3. Additional Tools
2.2.4. Mega Bonuses
2.3. Price
2.3.1. Up to $200
2.3.2. Higher at every level
3. FRONT END PRODUCT
3.1. Criteria
3.1.1. Mass Appeal
3.1.2. Evergreen
3.1.3. Urgent Problem
3.1.4. Lower Price
3.2. Format
3.2.1. Ebook
3.2.2. Video
3.2.3. Graphics
3.3. Method
3.3.1. Do it Yourself
3.3.2. Rewrite PLR
4. FOLLOW UP EMAILS
4.1. What is
4.1.1. Strengthen Relationship
4.1.2. Preparing for Future Sales
4.1.3. Building Loyalty
4.2. Emails
4.2.1. 4 emails series
4.2.2. Promotional Emails
4.2.3. Value Added and Free Content
5. UPSELL 1
5.1. Criteria
5.1.1. Immediate Offer
5.1.2. Solid Content
5.1.3. Congruent to Front End
5.2. Format
5.2.1. Ebook
5.2.2. Video+Transcripts
5.2.3. Sofware
5.3. Price
5.3.1. Higher Price
5.3.2. At least twice the price of Front End
5.3.3. Value Enhanting Bonuses
6. HIGH TICKET BACK-END
6.1. What is
6.1.1. Big Ticker Offer
6.1.2. Not an Upsell
6.1.3. Offered 3-7 days later
6.2. Criteria
6.2.1. Very High Priced
6.2.2. Can not be sold Immediately
6.2.3. Hidden Bonus
6.3. Price
6.3.1. $500-$5000 for 1-1 Coaching
6.3.2. $200-$500 for Group Coaching