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Profit Center Ideas For A Real Estate Office by Mind Map: Profit Center Ideas For 
A Real Estate Office
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Profit Center Ideas For A Real Estate Office

Mortage Company

More profitable when busy

Yet always profitable

Title Company

More consistent profit

Get business from in house agents

Gets business from outside lenders as well

Girls working in the company have a great relationship with outside companies and lenders

Before we started mortgage company, girls had relationships with outside mortgage companies

70% of revenue generated by the office

30% of revenue generated by the outside agents

Increasing the value of an agent

What services can you help agents with to do a better job and build a successful business? Do it for them and charge.

Add a title company

Add a mortgage company

Enhanced Listing Program from

Buy in bulk

Charge a higher price to agent

Price still cheaper for an agent, agent wins

Broker wins

All agents participate

Short Sale Commander

Company buys a group discount

Agent pays double what you pay

But agent still pays 50% less than if they bought on their own

Rolling it out to agents softly

53% said no

47% said yes

Moved forward with the 47%

Meet one time per month, asked agents if interested at the meeting, and got feedback

Mike Vanderheyden - Broker Ideas

2 key focus points

1. Agent mobility

2. Lead generation

Leasing office space

Title company

Mortgage company

Home inspection service

Appraisal services

Homeowners insurance co

Biggest Expenses

Office space - large square foot offices

Consider making your occupied space smaller, and leasing out empty space to outside complimentary companies

Staff and payroll

Instead of staffing every office location - make a central processing location, decrease overhead tremendously

Invoicing the agents for monthly - getting paid

Use to invoice the agents, Integrates with Google Checkout, Get monthly invoices via email, See who's deliquent, Who's behind, Setup automatic late payment fees, Setup reminder emails, Alternative to freshbooks -

Proprietary Training Software System

Creating a video vault that teaches agents anything from...

Creating a squeeze page

Creating a facebook page

Basically anything that helps the agents generate leads

Hiring outsources to do this stuff for the agents, charge the agents

Charge agents for the training so that they value and use it

Lead Generation


Having lender offset the expense of paying for those leads

Have lender scrub the leads instead of paying someone to do it

Take HUD Homes - syndicate to top video sites

Broker is generating 140 leads per day

Funnel leads to a 30 person mortgage company

Scrub the leads - pass good leads on to agents for a referral fee

Outsourced graphic designer

Find one on

Give as resource for agents to use

Let agents pay for designer, you don't manage any of it, just make the connection

At closing charge agents $100 (or more) for you to stay in touch with the past clients, over 5 years. Every month send a postcard, 60 postcards over 5 years, cost less than $60 to get printed and sent.

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