1. Module 2 - "Product Creation"
1.1. Do what's already working (you don't need to reinvent the wheel!)
1.1.1. Research
1.1.1.1. WSO Pro (WarriorPlus.com)
1.1.1.1.1. Sales
1.1.1.1.2. Conversions
1.1.1.1.3. Bumps
1.1.1.1.4. Refund Rate
1.1.1.1.5. WSO Of The Day
1.1.1.2. JVZoo (JVZoo.com)
1.1.2. Modeling
1.1.2.1. Similarities and Differences
1.1.2.2. Look at their offer
1.1.2.2.1. How is it different?
1.1.2.2.2. What does it do for the customer?
1.1.2.3. Buy the product!
1.1.2.3.1. Find out what's "inside the box"
1.1.2.4. Read the reviews on the thread
1.1.2.4.1. See what people love
1.1.2.4.2. See what they hate
1.1.2.4.3. The point is: LISTEN to what customers want.
1.1.3. If You Don't Already Have A Product, Yet Still Want To Sell To The MMO Niche
1.1.3.1. Software
1.1.3.1.1. People love software because it makes their life easier.
1.1.3.1.2. Can you get the rights to software?
1.1.3.2. Graphics
1.1.3.2.1. Outsource using the resources mentioned before
1.1.3.3. Interviews
1.1.3.3.1. How to find people that will let them interview you
1.1.3.3.2. How to structure the interview
1.1.3.3.3. Leverage their proof and following
1.1.3.3.4. Tools / Resources
1.1.3.4. Licensing
1.1.3.4.1. Evergreen information products
1.1.3.4.2. Software
1.1.3.5. Other
1.1.3.5.1. Case studies
1.1.3.5.2. Swipe files/Resources
1.2. Product formatting
1.2.1. Stack the value
1.2.1.1. "Put a lot of stuff in the box"
1.2.2. Format impacts value
1.2.2.1. Coaching > Video > Audio > Text
1.2.2.1.1. Use as many formats as possible
1.2.2.1.2. Ex: Convert a video into an audio MP3, and have that converted into a transcript
1.2.2.1.3. Reuse, repackage existing product material
1.2.3. Design matters
1.2.3.1. Keynote/Powerpoint
1.2.3.1.1. www.graphicriver.net
1.2.3.1.2. www.prezi.com
1.2.3.1.3. Camtasia, Screenflow, or Screencast-o-matic
1.2.3.2. Cover Design
1.2.3.2.1. www.myecovermaker.com
2. Module 3 - "Funnels"
2.1. Conversions
2.1.1. You sell the angle (benefit)
2.1.1.1. Quick
2.1.1.1.1. Happens overnight
2.1.1.1.2. Even better...happens today!
2.1.1.2. Easy
2.1.1.2.1. "Watch over my shoulder"
2.1.1.2.2. Templates
2.1.1.2.3. Done for you
2.1.1.2.4. Copy and paste
2.1.1.2.5. This is why "1-click" software sells like hotcakes to this market
2.1.1.3. New
2.1.1.3.1. Buyers, especially MMO buyers, have an insatiable appetite for cutting-edge strategies.
2.1.2. Just look at what sells and sell it!
2.2. Copywriting
2.2.1. Offers + Bullets
2.2.2. Bencivenga's 4 P's
2.2.2.1. Problem
2.2.2.2. Promise
2.2.2.3. Proof
2.2.2.4. Proposition
2.2.3. Upsell Copywriting
2.2.3.1. Thank them
2.2.3.2. Relate it to what they purchased
2.2.3.3. Here's what I've got...
2.2.3.3.1. Contrast price (and discount you're giving just for warriors) with something else that's way more expensive...
2.2.3.4. Here's what it's gonna do for you...
2.2.3.5. Here's how to get it
2.3. Funnels
2.3.1. Overview
2.3.1.1. Front End ($7 - 9.97) @ 100% commissions
2.3.1.2. OTO 1 ($27 - $47) @ 50% commissions ("done for you" seems to work best)
2.3.1.2.1. Ex 1: Email templates
2.3.1.2.2. Ex 2: Phone script
2.3.1.2.3. Ex 3: Upgraded licenses (software)
2.3.1.3. OTO 2 ($17 - $197) @ 50% commissions
2.3.1.3.1. Consider doing a monthly recurring!
2.3.2. Dime Sales - Tend to increase conversions by at least 50%!
2.3.2.1. Increase by 1 cent EVERY sale! (front end)
2.3.2.2. Increase by 5 cents on EVERY upsell! (optional)
2.3.3. "Crazy Guarantee"
2.3.3.1. Double guarantee
2.3.3.1.1. 1. 100% money back
2.3.3.1.2. 2. 200% money back (proof needed)
3. Module 4 - "Launch Management"
3.1. Two types of launches
3.1.1. 1. Traditional JV Launch
3.1.1.1. Get a bunch of affiliates on board, everyone promotes at once (a ton of sales, then fizzles out...)
3.1.1.1.1. Pre-Launch
3.1.1.1.2. Post Launch
3.1.2. 2. Evergreen Launch
3.1.2.1. You drive traffic mainly by "bumping" your WSO or paying for your own traffic (banners, Facebook, etc.)
3.1.2.1.1. Not much to discuss here...
3.1.2.1.2. Great days to bump, believe it or not, because there is wayyyy less competition. Your thread will stay in the top 20 for much longer.
4. Module 1 - "Mindset"
4.1. Myths discussed (text in members area)
4.2. Launch Success Pyramid
4.2.1. MOST IMPORTANT: Good product
4.2.1.1. it is easier than you think
4.2.2. 2nd Marketing
4.2.3. 3rd Delivery
4.2.4. Most people have it other way around