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SchnitzelConf Panel by Mind Map: SchnitzelConf Panel
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SchnitzelConf Panel

Panel Discussion 1 solo and emerging businesses

Geoffrey Grosenbach Seattle, WA

Geoff Grosenbach is the tremendous brain — and sultry voice — behind everyone's favorite screencast / ebook / software company, Peepcode. Geoff is SchnitzelConf-tastic because: He took a not-uncommon idea, and ran further and harder than anyone else.

Question 1, payment processing, hiring, what I can and most need to delegate

Question 2, About 9 months

Question 3, 3 Daves, Dave from Seattle that engineered a better coffee, managed to be a craftsman,, scours the EU for rare wines, markets via email, Dave Eggers, different ideas, still in keeping with the original vision

Question 4, Sure!, nice to be the one in charge now, and able to shape the course of the business

Question 5, hiring at least one person, maybe two could be a nice sweetspot, this would allow me to work on other things that are more enjoyable

Paul Campbell Dublin, IE

Paul Campbell is a philosophy major turned Ruby & JavaScript developer, and the tech chops behind Ketchup, a delightful tool for meetings. Paul is Schnitzelconf-esque because: He's just beginning his bootstrap journey, and he's one helluva storyteller.

Question 1, Sales, putting a value on your product, enough to sell it.

Question 2, Goal: to get in a position to buy a computer if I wanted to. Travel to where ever I wanted to., Was in debt until this past May, 6 month goal, I haven't done enough sales, there's no guarantee things are going to work out.

Question 3, Tom Preston-Werner, Amy Hoy, Tobias Lütke

Question 4, I've never had a day job

Question 5, to do good work, an organization is organically forming, see what happens


What has been the biggest thing you've put off, avoided or tried to get around

How long did it take you until you could live off your product?

Who are your role models and why?

Has it all been worth it?

Where do you want to grow?

Peldi Guilizzoni Bologna, IT

Peldi Guilizzoni is the cheerful head honcho behind Balsamiq Mockups, the hottest (and most profitable) thing to hit wireframing since gluesticks. Peldi is Schnitzelconf-o-matic because: He not only took his product from spare-time to $2 million, he's also a true mensch!

Post your position and mission statement out on a blog, let others see it -> they'll get excited about it!

Garrett Dimon Dallas, TX

Garrett Dimon is the designer-developer-superman behind Sifter, a lovely way to track issues, bugs, and support queries. Garrett is SchnitzelConf-eriffic because: He's the gutsiest single founder we know.

Question 1, Hiring, hesitant to bring others on board - equity is an empty promise, "Share information - don't be afraid of others copying you."

Question 2, 1.5 years, could have been 9 months,, if I hadn't bought a house in the middle, didn't want to put off getting married because of a business

Question 3, Peldi Guilizzoni, love the family approach, Amy Hoy, Tobias Lütke, I'm so excited about going to work with likeminded people

Question 4, Absolutely

Question 5, My goal is to get to 3-5 people, pour ourselves into it, if we get bored...start another product

Tobias Lütke Ottawa, ON

Tobi Lütke, a German expat, is one-half of the original founding team of Shopify, the friendliest do-it-yourself ecommerce platform. Tobi is Schnitzelconf-orous because: He grew an ecommerce empire out of an online snowboarding shop, and made lots of changes along the way.

Have fun hiring sales people, they love what they do, so let them do it, they'll go through 10-20 companies until they find the right company/product that matches their style


Where will Schnitzelconf be held? In a nasty 1980s hotel ballroom? NO! In a sea of fusty faux red velour that's been crushed by 5 decades of butts in suits? No! Behind the lion, up the stairs… Yes, we're holding our conference in Vienna's incredible Museum of Natural History! It's the center of everything, and so easy to get to, with scenery that can't be beat. And, by the way, we'll have the museum to ourselves. We'll have snacks and lunch in this very (gorgeous) lobby, and the gorgeous staircases and scenery will be ours to look upon while we munch, chat, query, and connect. It's gonna rule!


SchnitzelConf is a 1-day, full-contact conference in Vienna, Austria on September 7. The focus: creating products, launching businesses, and charging real money.


You'll meet and learn from the founders of successful bootstrapped businesses—including Software as a Service, downloadable software, and digital goods. Hard-won knowledge will be shared. Fun will be had. Wine will be drunk. Inspiration will be sparked.


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