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Petronas Hari Raya 'No Charge' by Mind Map: Petronas Hari Raya 'No Charge'
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Petronas Hari Raya 'No Charge'

Visual techniques

What is in the shot?

What is in the shot?

What is centered?

How do the figures move within the frame?

What effect does the demand have on viewers?


What is the historical, cultural and/or political context?

Does the advertisement capture your attention/make you want to buy the product/use the service? Why?

Technical Aspects

Is there music? How and when is it used? What is its effect? What mood does it create?

Are there other sound effects?

How is the frame lit?

What camera angles are used here?

Is the shot wide or long? A close up?

What point-of-view do the camera angles suggest? Is the camera acting as the eyes of the audience?

How does the camera move? What effect does camera movement have on viewers?


Is it telling you a story?

What is the message/theme of the advertisement?

What other details such as props are important in the scene? What are their function and effect?