1. Concept
1.1. Innovative
1.1.1. New technology
1.1.1.1. Eyewear technology that is inconspicuous
1.1.2. Improvement on existing technologies
1.1.2.1. added functionality to standard contacts
1.1.2.2. a convergence of different devices
1.2. Different Prototype
1.2.1. Contact cameras with app
1.3. Strategic/Marketing
1.3.1. Spend 1 year time on promotion
1.3.2. Put in stores and sell online next year
1.3.3. Partnering/Alliances
1.4. Value/Benefits
1.4.1. Visually Pleasing
1.4.2. Increases sight range
2. Competition
2.1. Digital Cameras
2.2. Phone Cameras
2.3. Google Technologies
3. Solving Problems
3.1. Increase Distance Vision
3.2. GPS
3.3. Dashboard Display
4. Ideas
4.1. Food Idea Generator
4.2. Remotely Control Car
4.3. Heckle App
4.4. Camtacts (chosen)
5. Design/Manufacturing
5.1. Design App
5.1.1. Customizable settings
5.1.2. GPS
5.1.3. Distance
5.1.4. Eye Gestures
5.2. Existing Contacts
5.2.1. Modify Lenses
5.2.2. Give GUI
5.2.3. Wireless Connection
6. Triple bottom line
6.1. People
6.1.1. Help vision impaired
6.1.1.1. increased quality of life
6.1.1.1.1. Make crossing street safer
6.1.1.1.2. see sporting events better
6.1.2. Optometrist
6.1.2.1. Help with eye Diagnostics
6.1.2.2. Report problems in real time
6.2. Planet
6.2.1. Recyclable
6.2.1.1. Made from Recyclable material
6.2.1.2. easy to get rid of as waste
6.2.2. Reuseable
6.2.2.1. made from reuseable material
6.3. Profit
6.3.1. Subscription
6.3.1.1. Annually for increased longevity
6.3.2. Flat Fee
7. Alliances
7.1. Optometrist
7.1.1. For diagnostics and real time feedback
7.2. existing contact producers
7.2.1. Clearly
7.2.2. Perfect Lens
7.3. advertising agency
7.3.1. WPP Group
7.3.2. create ads in vision for non-subscribers
8. Convergence
8.1. Phone
8.1.1. make calls and browsing internet
8.2. Remote control
8.2.1. Control appliances
8.2.1.1. smart devices in the kitchen
8.3. Camera
8.3.1. take picture and video
8.3.2. unique first-person view experience
8.4. Glasses
8.4.1. vision correction
8.4.2. vision enhancement
9. Competition
9.1. Google Glass
9.1.1. Large and Bulky
9.1.2. Expensive
9.1.3. Low Resolution