Marketing Course Outline

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Marketing Course Outline by Mind Map: Marketing Course Outline

1. Session7: practical training

1.1. interactive

1.1.1. using OUWiki to orgamize and share information

1.2. productive

1.2.1. OUwiki

1.2.2. team leader

2. session1: introduction to the marketing

2.1. Narrative

2.1.1. Text in PDF format

2.1.2. watching You tube video

2.2. communitive

2.2.1. chatting

2.2.2. discussion forum

2.3. interactive

2.3.1. using mindmap to organize information

2.4. productive

2.4.1. group members

2.4.2. mindmap

3. Session2: introduction to marketing analysis tools

3.1. narrative

3.1.1. webpage

3.1.2. video

3.2. interactive

3.2.1. online quiz activity

3.2.2. using Wiki to orgamize and share information

3.3. communitive

3.3.1. discussion forfum

3.4. productive

3.4.1. short answers and essays

3.4.2. wiki

4. Session3:marketing case analysis(1)—Starbucks

4.1. narrative

4.1.1. lecture materials

4.2. interactive

4.2.1. using Mindmap to orgamize and share information

4.3. communitive

4.3.1. discussion forum

4.4. productive

4.4.1. mindmap

5. Session4: marketing case analysis (2)--Jian Libao

5.1. communitive

5.1.1. discussion forum

5.2. narrative

5.2.1. lecture resources

6. Session5: the Strategic Formulation for marketing

6.1. interactive

6.1.1. Hotpotato

6.1.2. online game

6.2. communitive

6.2.1. discussion forum

6.3. narrative

6.3.1. lecture resources

7. Session6: Marketing misunderstanding

7.1. communitive

7.1.1. brainstorm

7.1.2. discussion forum

7.2. narrative

7.2.1. lecture resources

8. Session8: presentation

8.1. interactive

8.1.1. online quiz

8.1.2. presenting PPT to other students

8.2. productive

8.2.1. assignment

8.2.2. essay and short answer