Sustainable Growth Through Network Effects by Laura Bârlădeanu

Sustainable Growth Through Network Effects

James Currier, Managing Partner at NFX Guild

@JamesCurrier

https://www.linkedin.com/in/jamescurrier

What are network effects?

Every user adds value for the other users

They're NOT viral effects

Your products must have defensibility

Scale

Embedding

Brand

Network effects

Using network effects in your business

1. Have a core network effect

2. Network effect product design

11 different network effects

1. Personal utility

2. Personal

3. Direct

4. Market network

5. 2-sided marketplace

6. 2-sided platform

7. Asymptotic marketplace

8. Data

9. Tech performance

10. Bandwagon

11. Language