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Paul Cubbon by Mind Map: Paul Cubbon
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Paul Cubbon

Paul teaches Marketing at the Sauder School of Business at UBC. His interests are in the use of social media and its role in brand reputation management. Paul is passionate about helping non-marketing specialists better understand how marketing principles can help their organizations to become more customer-centric and successful. Prior to moving into education, Paul worked in industry, including advertising, innovation and international brand management. Paul is continually experimental in designing new courses and training methods to try and enhance student engagement and learning.  More info on Paul here.

Learning by discovery

complexity brought into focus

showing enough so that students can see the patterns and connections

dramatizing tensions, highlighting synergies

Marketing meets Accounting

11 different Profs combining in one course, thought it was really cool, no one asked if they're going to be paid

less is more

making space for exploration and conversation and reflection

Pilot program on the "un-lecture"

The goals was to keep students energized at the end as they started

Stimulating student engagement



small group activities

mini presentations

twitter back-channel



Blogs x500 students

initially the students were scared

oppportunity to show potential emoployers real skills

Problems with a status quo

Engagement: the un-lecture - a radical new approach to learning


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Paul's blog

Engaging past K-12

Univeristy challenge

Students are being bored

Myth: large classes = lecture and multiple choice exams

Student feedack\

working out the kinks

some things to improve

ambiguity is deliberate

positive feedback

not hard for students to focus\

love the atmosphere

love how interactive this thing was

no secret sauce

need to time your change effort

constantly improve


boring, slow, low participation - not acceptable\1

focus on customer or identified short-comings

develop a pilot

move quickly