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Sharing on the Web by Mind Map: Sharing on the Web
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Sharing on the Web

confirmation bias

WHY - Motivations

Express an opinion

Social Definition

Connect with community

Social Promotion

profit

notoriety

Social Capital

Tit-for-tat (as in sharing via bittorrent)

What supports this activity? Why are there so few leechers in some systems? leechers?

Altruism

Dislike / Desire to disrupt & harass

Flaming

Online bullying

Trolling

Seek help on a specific issue

Planning

Events

Travel

Projects

spread the word

HOW - Types of Sharing

Social bookmarks - Digg, Newsvine, etc.

Blog

Add to profile - myspace, facebook, etc.

Share with individuals in social network - facebook, myspace, orkut, etc.

Share with entire social network

Email

IM

mobile

Collaborative Filtering / Rating Systems

The choice of the type of sharing is dependent on the motivation and the perceived strength of personal connection

WHO - Strength of connection

Friend or family

Email

IM

regular social networking sites (facebook, etc.)

web friends

Share with social net-individuals

Share with social net-entire

interest sharing friends

Share with specialty networks like Flickr

Flux?

People I don't yet know who I want to know me

Blog

LinkedIn

My Profile on MySpace, Facebook, etc.

Dating Sites

Affinity sites (are there such a thing? LastFM perhaps?)

Shared Resource Networks - not interested in the person, but in the information they make available online

File Sharing networks, The Pirate Bay, TVTorrents

Knowledge Exchange, Answer sites - Google, Yahoo, Experts Exchange, Wikipedia

Collaborative Filtering (maybe this is a stretch for sharing though)

WHAT you share

Type of Content

Music

Video

Pictures

News

Blog Entries

People

Genre of content

Entertainment

Ideas

Connections

Type of Info

Message

Link

Event

File

amount of content

single piece

multiple pieces

The Choice of type of sharing is also dependent on what you are sharing

Sharing opportunities

Contextual based on the what

Contextual based on the why

Contextual based on the who

Customized based on previous user behavior

activities about content - trivia, games, challenges, remixing, etc.

Receiving Shares