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The Effect of Media on Society on People Life by Mind Map: The Effect of Media on Society on People Life
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The Effect of Media on Society on People Life

Sawsan Gamshed Rasti

There is an opinion leader influencing other people as he is more exposed on certain topics. This relates to the influence of social interaction.

This can relate to Marxism who say that the owners have an influence is creating media messages and opinions which support capitalism. But then Neo-Marxists would say that the opinion leader is also a journalist or editor and their influence due to their background is similar within each opinion leader

Cultural Affects that the media has a different influence on different social groups, and its influence is different based on their CAGE.

Audiences are active as they are influenced differently due to their values, which are obviously shaped by their identity.

Direct

The media injects messages to the audience, and due to this being a direct theory the audience is passive

Represented children as acting violent because of the televisions influence. This then relates to the "magic bullet" theory suggesting that TV has an immediate and strong effect upon their audience.

Media violence result showed that the ones who didn't afterwards went through a stage of catharsis, showing the effect of the media upon people.

Indirect

The media shapes norms and values which comes through the repetition and exposure which are used to shape meanings and opinions.

Active Audience Approaches

Structured Interpretation Model

© Hamdah Khaled Al Qubaisi